Garth Viegas, our GM Americas, discusses CGT (Consumer Goods Technology) new analytics report that highlights the importance of market mix optimization. He suggests MMM must become more real-time, democratic & cross-functional to provide brands robust decision-making support.bit.ly/3w7dKwB

Marketers are re-discovering the benefits of Marketing Mix Modeling. Click below to learn why and how MMM is making a comeback. #marketing #marketinganalytics #dataanalytics #mmm #analytics #machinelearning #aidriven #aiml #cookielessfuture #cookieless

Join Stephen Lane, Analytic Edge Pvt. Ltd Piotr Kociszewski, Unilever & Gabriel Matwiejczyk, Facebook as they discuss The Rise of Self-Serve Marketing Mix Modelling (MMM) at The #VirtualMarTech Summit Europe. Tickets: ow.ly/jVC250FxwyK #themartechsummit #marketing #virtual

Join us live The MarTech Summit Link: event.on24.com/wcc/r/3330777/…

It’s critical to have access to your service data and other casual factors in your business as that’s what the modelling depends on. Your team is also important as you need someone to have the aptitude for mix modelling or the capability to learn. Stephen Lane #virtualmartech

Stephen Lane our General Manager, UK with other industry experts recently participated in a panel discussion titled 'The Rise of Self-Serve Marketing Mix Modelling' at The MarTech Summit Europe. If you missed the session, Watch for Free On-Demand here: analytic-edge.com/news/analytic-…

Marketing Mix Modeling solutions are making a comeback. Today’s solutions are fast, cost-effective and easily scalable and not impacted by privacy restrictions. Watch the video to learn more vimeo.com/570246402/6336… #marketing #data #privacy #analytics #marketingmixmodeling #mmm

Speakers from Analytic Edge , Facebook and Ocean Spray recently spoke at a webinar about how companies can integrate marketing mix models into their day-to-day operations and use analytics to maximize marketing ROI. Click here to learn more:consumergoods.com/marketing-mix-…...

Marketers are re-discovering the benefits of #MarketingMixModeling. Click below to learn why and how MMM is making a comeback. analytic-edge.com/measuring-mark… CGT (Consumer Goods Technology) #marketingeffectiveness #marketinganalytics #dataanalytics #analytics #machinelearning #aidriven #aiml #marketing

Impending cookie loss is forcing #marketers to re-think media impact measurement. More marketers are adopting MMM. Read Adweek on how Asus used Analytic Edge’s MMM SaaS for their marketing budget decisioning. adweek.com/partner-articl… ADWEEK #marketing #media #cookielessfuture

From all of us at Analytic Edge, we wish you a Happy, Healthy and Prosperous New Year 2022! #happynewyear #happynewyear2022 #newyear #newstart

#MarketingMixModeling solutions are making a comeback. Today’s solutions are fast, cost-effective and easily scalable and not impacted by privacy restrictions. Learn more: analytic-edge.com #marketing #data #privacy #analytics #saas #marketingmix #marketingtechnology

Join Stephen Lane our GM, United Kingdom, on 22nd and 23rd March at The The MarTech Summit Europe. #martecheurope #themartechsummit #marketing #martech #marketingtechnology #saas #saasproduct #dataprivacy #marketingroi #roas #mmm #marketingmix #marketingmixmodeling

Join Stephen Lane our GM, UK, Gabriel Matwiejczyk Meta & Justyna Bołtryk-Pieckowska Unilever on 23rd March 1:30 PM GMT for a panel discussion The MarTech Summit Europe on how marketing teams can adopt and scale MMM SaaS in-house. Register for free here - ti.to/martechsummit/…

Another panel next for our audience! Now #onstage it's Stephen Lane, Analytic Edge Pvt. Ltd, Justyna Boltryk-Pieckowska, Unilever & Gabriel Matwiejczyk, Meta to discuss Inclusivity of MMM #virtualmartech #virtualmartecheur #themartechsummit #marketingmixmodeling #mmm #marketing

We are live. Come Join us at the Virtual The MarTech Summit Link: themartechsummit.com/virtual-europe… #martecheurope #themartechsummit #marketing #martech #marketingtechnology #saas #saasproduct #dataprivacy #marketingroi #roas #mmm #marketingmix #marketingmixmodeling #europe #virtualmartech

"We see a future where marketing ROI is simple, fast and accessible to all. This is why we are building modelling platforms that can address the need of modelled measurement that is simpler & suitable for advertisers" Stephen Lane, Analytic Edge Pvt. Ltd #virtualmartech #themartechsummit

Our new white paper “Marketing Mix Models On-Demand” explains how Unilever used Meta's MMM SaaS by Analytic Edge to run modeling in-house, estimate impact of #marketing activations on sales, and optimise #media budgets. Read it here: analytic-edge.com/marketing-mix-…

In case you missed our panel discussion at The MarTech Summit Europe on 'How marketing teams can adopt and scale MMM Saas In-house', you can watch it by clicking below: analytic-edge.com/news/analytic-… #martech #MMM #marketingmixmodeling #marketingmix #marketing #mmmsaas #saas

I just liked “SAFP GOLDEN PLAYER 2013 Mohamed Salah” on #Vimeo: vimeo.com/80834817