Beyond understanding the brief! You need to understand the target audience and what emotions you want them to feel. Otherwise you'll effectively pass the wrong message 📌

Two things that increase design quality 1. Color. 2. Model quality. Neither should ever be sacrificed. What else do you think is just as important?

Referrals are the best though. I'm sure you can agree with me.

Ever considered creating a certain strategic experience for your client? Sure your clients get good experience from you, but having the experience in a specific process that is certain to earn you referrals makes the whole thing inevitable. Makes winning inevitable!

Before you do this you need to have a process that has gotten you referral once. Not just any process, a process you were able to pull off without troubles and made the client so happy they had to refer you. Then you document it into your client strategy process. Thread soon!

Great design, worth the return. Although it's important to know that a good design is not enough to have a client return, A good process is what propels them to take this move. The whole experience, that's what brings a client back Everytime. I'll share a thread soon on this.

I created this while experiencing a certain negative emotion. The realization of this fact brough about a level of consciousness in me and I was at the center of all emotions, it was bliss. Experiencing both positive and negative emotions simultaneously, this made me LIVE.

POV: 2 days after you closed that client for another brand Identity Project.

POV: You couldn't sleep because you kept seeing the logo on your mind 😅

LIVING is bliss!

Creating a logo is a complex process, Requiring deep analysis of brand values, Alignment with brand message and tone, Careful logo shape selection, And optimal pairing—all while ensuring aesthetic appeal. It can take days or weeks, Often involving over 20 concepts.

The image. The design.

Recent flyer designs because I've been couped up with brand identity 😅 Thoughts?

Before I finalize on any decision while designing a brand Identity. I ensure I am already living in the brand's existence, the brand is already alive in my mind and the brand is operating. No guesswork, full research and study to know what decision is best. Hence Masterpiece.

I think of brand identity like the brand's life. So each projects is like I am holding unto the lifeline of the brand. I make every design decisions objectively ensuring there's no personal influence on the project rather what the brand needs for success. That's my process!

During my early stages as a designer it was a big flex to work with multiple brands. Infact I usually count them "I work with 10 brands" I made about 1000+ design in a single year Lol. Now I work with less brands making 20x the money I made in previous years Less is more❗

Every (freelance) business growth is just around 3 major points: • Marketing (how you attract leads) • Sales (how you close your leads) • Delivery (the quality and impact of your delivery) Focus on these 3 areas and your business will grow faster than you can imagine.

Wait till you realize part of being a good designer is having a good aesthetic taste. The quality of your designs is usually the summary of what you think looks good. Many designers make poor design (choices) because of the level of their visual taste. Increase your level of

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