AMA Journals (@ama_journals) 's Twitter Profile
AMA Journals

@ama_journals

Marketing insights from the American Marketing Association's five discipline-leading academic journals. News/announcements related to AMA's academic events.

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linkhttps://www.ama.org/ama-academic-journals/ calendar_today27-06-2018 22:01:31

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2 months ago

Customers with routines are better customers: A Journal of Marketing Research study examines ridesharing apps, showing how marketers can use customers' routineness as a segmentation strategy. Learn more: bit.ly/3Zl2Ftr #marketing #CRM Uber Lyft Eva Ascarza Oded Netzer

Customers with routines are better customers: A Journal of Marketing Research study examines ridesharing apps, showing how marketers can use customers' routineness as a segmentation strategy. Learn more: bit.ly/3Zl2Ftr #marketing #CRM <a href="/Uber/">Uber</a> <a href="/lyft/">Lyft</a> <a href="/eascarza/">Eva Ascarza</a> <a href="/OdedNetzer/">Oded Netzer</a>