"People want more transparency and control" Google: Except on Performance Max #ppcchat #gml2023

🌟More integrations are coming to make it easier for businesses -- of all sizes -- to connect their consented 1P data sources to Google in a privacy-centric way. #GML2023 #GML

My brain is already going “are we going to get reporting on which part of the search experience ads are showing in”…CTR and conv. Rate differences etc #GML2023

Did it really get that return or did pmax take credit for other media channels driving traffic? #GML2023 #ppcchat

Google: If you don't upgrade to GA4, you have failed as a person. So A.I. will hunt you down and remove you. #ppcchat #gml2023

This #Snowflake example is so disappointing that I don’t even know where to start. Measurement cross-channel is HARD. Can we please get some substantial content?! #GML2023

I feel like half of these #gml2023 presenters are AI…lol.

Consumer journeys haven’t been linear in 15 years

People toss around AI like these LLMs don’t learn off of SOMETHING.

Did apple just lowkey launch a v1 brain-machine-interface into the Vision Pro? One of their ex designers just tweeted this: “One of the coolest results involved predicting a user was going to click on something before they actually did. That was a ton of work and something

When I started in Growth, I thought executives only make decisions based on data. I couldn't have been more wrong.

It’s both comforting and terrifying that experts are still unsure of GA4 intricacies that are real concerns real clients have #SMX

We’re not just all accepting that people are seeing revenue be 20% off with e-commerce platforms, right? What? Huh? #SMX #GA4

#GA4? What is that?

Dear Meta Please stop calling me. Thanks! 🙏

Just your friendly reminder that paid search won't fix demand generation issues.

Google Ads link to GA4 - should populate historical yes or no? Link was randomly gone on an account, relinked and now having all sorts of problems 🥹 #ga4

#GoogleSignals yes or no?

1/6: I was always surprised by how little SSPs understood the traffic they sent to their buyers. None of the 40 SSP partners I've personally managed had any idea of their quality when it came to performance.

I wonder how Jesus Christ is measuring his Brand Awareness