Alix Barasch
@alixbarasch
Associate Professor of Marketing @CUBoulder Researches technology and consumer behavior, sharing and experiential consumption, moral and prosocial behavior
ID: 30496720
https://www.colorado.edu/business/leeds-directory/faculty/alixandra-barasch 11-04-2009 18:32:02
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Trying to coordinate plans with loved ones for the holidays? Make sure to express your opinion! In this Harvard Business Review article, co-authored with Kaitlin Woolley and Peggy Liu, we explain the downsides of expressing no preference. Journal of Marketing Research MSI Leeds Business INSEAD