Are win-win scenarios possible in marketing?

From promoting sustainable travel to enhancing financial literacy to harnessing poker to teach risk-taking, Alix Barasch and I uncover fascinating insights into the positive impact marketing can have.

Tune in! #MarketingConnections

In our final session of the morning, we have a fascinating round table discussion on Goal Systems Theory! Featuring Arie Kruglanski, Ayelet Fishbach, Ruud Custers, and Catalina Kopetz, moderated by Alexandra Freund.

Should you get out of your comfort zone?

This week on No Stupid Questions: freakonomics.com/podcast/should…

🚨New Paper🚨
Economics says: pay people directly for goal achievement.
A new field experiment led by Haas School of Business Prof. Rachel Gershon shows higher achievement if you pay people only if they and a friend both achieve their goal (here, gym attendance).👉bit.ly/3JnsIXG

My contribution to #RunTheWorld No 7. Caught us a nice sunrise. Lots of adventures behind the scenes w/ these girls ⁦Kaitlin Woolley⁩ ⁦Juliana Schroeder⁩ ⁦Andrea Dittmann⁩
Including a guy juggling on the run 😱

🚨Spoiler alert: The answer is YES!

Peggy Liu and I go behind-the-scenes of our recent
Journal of Marketing Research article 'Does Company Size Shape Product Quality Inferences?' in this 30-minute episode of
HIWTPod Cornell Johnson Cornell Center for Social Sciences

Hello! Our lab group at Cornell University’s ILR School is hiring a postdoc in organizational behavior. Folks with interests related to psychology and micro-OB, please apply (by Feb 21st).

Job ad here: lnkd.in/gwYG7SRQ

Brand Research Highlight!

Dr. Geoffrey Fisher and Dr. Kaitlin Woolley's JMR article 'How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories.'

journals.sagepub.com/doi/10.1177/00…

Call for Submissions for the 2024 BDRM Conference!

This year's Behavioral Decision Research in Management (BDRM) Conference will be hosted by the University of Chicago Booth School of Business, June 6-8, 2024 (Thursday-Saturday).

chicagobooth.edu/research/roman…

Four days into the New Year - how are your resolutions going? 🍎🏋️‍♂️ If you're already struggling, don't stress. We have three strategies to help you stay committed to your goals in 2024💪

theconversation.com/focus-on-right…

via The Conversation U.S. Paul Stillman Cornell University Cornell UniversityMBA Cornell UniversityNews

Want to start 2024 off right? Kaitlin Woolley and I are here to help -- in a new piece for the post, we review our recent work discussing how best to avoid temptation and cultivate healthy habits washingtonpost.com/wellness/2024/…

New Year’s resolutions don't have to fail. 7 tips from our research. Kaitlin Woolley Rima Touré-Tillery
chicagotribune.com/news/breaking/…

Adopting a “no pain, no gain” approach to emotionally challenging experiences can confer benefits, according to research from Cornell’s Kaitlin Woolley and Chicago Booth's Ayelet Fishbach. ms.spr.ly/6013iRxft

Please consider applying for our tenure-track (assist. prof.) position in Marketing and spread the word

Publishing behavioral marketing research is costly: A typical paper at a top journal requires conducting dozens of studies.

But what if there was a more cost-effective way of collecting data? Nicholas Reinholtz and I are excited to share our new working paper!

papers.ssrn.com/sol3/papers.cf…

A Journal of Marketing Research study shows completing tasks that require more #selfcontrol lead to higher perceptions of progress toward a goal. This finding is important for any company helping consumers reach #goals (e.g., WeightWatchers, Intuit Mint).

Learn more: ama.org/2023/08/30/eff…

How does company size affect consumers' product quality evaluations? A new Journal of Marketing Research study shows it depends on whether the products are high- or low-tech: bit.ly/3YL3cT2

#consumerbehavior #companysize #productquality Kaitlin Woolley Peggy Liu