SAXX, the premium underwear brand and agency Quality Meats has released a handful of new spots that weave elaborate word tapestries into ornate metaphors for comfort. adage.com/creativity/wor…

McDonald’s Happy Meals aren’t as happy in a U.K. campaign from agency Ready 10 and Leo Burnett U.K. The campaign, launched Monday, aims to start dialogue around mental health. adage.com/creativity/wor…

We Believers licensed $100 stock images of the sun setting over the ocean—where the reflection looks like a Corona bottle—and added the brand logo to them. adage.com/creativity/wor…

Two friends stuck on a malfunctioning roller coaster talk about using Etsy to quickly find a birthday gift. Frankenstein’s cousin Trevor helps Geico hype its mobile app. And more of the newest TV ads 📺⤵️ adage.com/article/hot-sp…

Amazon delays TelevisaUnivision, Inside Amazon’s first upfront—and more from TV Upfront Day 2. adage.com/live-blog/upfr…

Unilever has been named the 2024 winner of the Cannes Lions Creative Marketer of the Year award, given annually to a company with a creative pedigree and a history of winning Lions at the festival. adage.com/article/specia…

Gap Inc. has selected Omnicom Group for its media business, roughly five months after putting the account in review. adage.com/article/market…

Seth Meyers makes a Linda Yaccarino joke and brands get their first taste of “Wicked” sponsorship opportunities during NBCUniversal’s upfront. adage.com/article/specia…

Dating app Bumble is pulling outdoor ads that declared “a vow of celibacy is not the answer,” after the message sparked a social media backlash. adage.com/article/market…

Kraft Heinz is considering the sale of the Oscar Mayer brand, potentially valued at $3-5 billion according to The Wall Street Journal. adage.com/article/market…

Bobby Flay flips burgers for “Grills Night Out,” a new summer campaign from Pepsi. adage.com/article/market…

Influencer news this week: Marc Jacobs continues Sylvaniandrama sponsorship, a brand's upcoming campaign is sourced from a TikTok pitch and Coca-Cola's gifts a superfan. adage.com/article/digita…

Publicis Groupe has named Nannette LaFond-Dufour its first chief impact officer. adage.com/article/agency…

Brands will need to turn up the deal messaging in the coming months as consumers reach their limit on paying for high menu prices. adage.com/article/market…

P&G’s new Olympics strategy is putting more than 30 brands front and center. What you won’t see is an anthemic P&G ad with an emotional narrative about moms, dads or social betterment, as has been the case for much of the past decade-plus. adage.com/article/market…

Many brands over the years have met a similar fate with controversial ads that were greeted with fierce backlash. This isn’t even Apple’s first rodeo in that regard. adage.com/article/market…

Monzo is absurdly better than other money management options in Uncommon’s loopy spot: tinyurl.com/3ju63aer

Skims debuts first WNBA campaign, fronted by Candace Parker: tinyurl.com/2v9xemnx

Bumble is 'in the process' of removing its controversial celibacy billboards, a Bumble spokesperson told me earlier today.

Read more in my latest for Ad Age below:

adage.com/article/market…

Seven months after announcing its role as the official underwear brand of the WNBA, and one day ahead of the first game of the new season, Skims is out with its first WNBA campaign. adage.com/creativity/wor…