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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

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linkhttp://adage.com calendar_today21-01-2008 04:14:09

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The Farmer’s Dog is investing in an advertising blitz that begins with a 60-second spot that will debut during tonight’s Ravens-Chiefs NFL kickoff game on NBC. adage.com/article/market…

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The NFL season kicks off tonight and advertisers are ready to play. Here are five NFL campaigns that look ready for kickoff. adage.com/article/market…

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"Sports leagues need to step up their game with transparency, content distribution, partnerships and fandom engagement." adage.com/article/opinio…

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Everyone can enjoy Tubi for free, sinners and saints. That’s the amusing message of Tubi’s new ads, aimed at educating viewers who may think it's a paid service. adage.com/creativity/wor…

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Pepsi offers another salute to Queen’s ‘We Will Rock You’ in ‘Make Your Gameday Epic’ campaign. adage.com/creativity/wor…

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The Trade Desk has been working on an operating system for connected TV devices. The surprise strategy could be a way to understand viewers and their data for more effective advertising. adage.com/article/digita…

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Marketing that doesn’t look like ads and a focus on brand partnerships were keys to Beetlejuice's return. adage.com/article/market…