Pro-tip from John Burton: Create your own “Expert Board” of internal experts to help you create content with E-E-A-T. ✍️ 🎥 MozPod Episode 20 | SaaS Strategies for Outranking Industry Giants mz.cm/4fLqY9a

Great SEO copy doesn’t happen by accident. It takes strategy, precision, and a proven process. I’ve refined my approach into a 21-step checklist that anyone can follow. It’s everything you need to master SEO writing. Here’s how to write copy that ranks on Google:

This roll-out is now complete.

Google December 2024 core update has landed and it feels really big - lots of volatility, tools showing massive spikes and tons of chatter seroundtable.com/google-decembe…

The HCU Effect In Google Updates. via Roger Montti: searchenginejournal.com/hcu-effect-in-… #seonews #Google #SEO

It's a wrap! In this week's #SOTRPodcast, John 🧀 ... 🧀, Gary 鯨理／경리 Illyes (so official, trust me), @g33konaut, Lizzi Sassman look back on 2024, with highlights from events we go to, JavaScript, LLMs, and more

Google Search ranking volatility hits again - this one is weird, lots of chatter, but the tools are pretty calm Google Search ranking volatility hits again - this one is weird, lots of chatter, but the tools are pretty calm seroundtable.com/google-search-…

Google's John 🧀 ... 🧀 on how to see if Google sees your tabbed / hidden navigation and content seroundtable.com/google-sees-ta… via Remy Sharp

SEO Tip: there is a forgotten art in sitemap management that allows you to provide additional information about a page. Various additional tags can apply here based on site type, such as including tags for a page related to a video, news article, or images. My favourite of the

An important point that Danny discussed at the Google Search Live event in NYC. And it's something I included in my post about the September HCU(X) -> "Some sites with great content and hearts in the right place still don't provide a satisfying page experience (which isn't a

Want to boost user acquisition and retention? Sign in with Google, now available in the Google Site Kit plugin for WordPress, can help → goo.gle/4hLB89W

Brilliant breakdown when comparing SEO against AI Search (a hot topic right now). Includes details on where the overlap is, user search behaviour, optimisation areas & metrics. -> SEO VS GEO: Optimizing for Traditional vs AI Search by Aleyda Solis 🕊️ aleydasolis.com/en/search-engi…

Google’s ABC ranking signals: What top search engineers revealed via Danny Goodwin searchengineland.com/google-abc-ran…

More ways to monetize in the age of AI. Offerwalls to replace paywalls -> Google launches Offerwall to boost publisher revenue while giving audiences more options "Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through

AI Overview impact with the June core update: In my post about AI Search driving less than 1% of traffic to most sites, I explained one of the risks of ignoring Google Search was that sites could drop in quality over time, and potentially get hit by a broad core update. And if

About 80 slides from the Google Search Central Deep Dive event - all about indexing seroundtable.com/google-search-… via Jason Mun hat tip Gagan Ghotra

Google: Why CrUX & Search Console Don’t Match On Core Web Vitals. via Matt G. Southern: hubs.li/Q03DmcMH0 #seonews #Google #searchconsole #SEO

Still chasing #backlinks and hoping for rankings? Time to pivot. → Build topical authority → Structure your content like a library → Get surfaced in #AI Overviews #Google trusts depth. Here's how to earn it: ow.ly/XPjs50WYXUT

Google does smaller core updates without announcing them, Danny Sullivan told us this in 2019, but Google just added it to its search documentation seroundtable.com/google-smaller…

AI citations aren’t random. A new large-scale study found 6 content signals that actually move the needle (and one that hurts). If you want #AI to cite your content, this matters. semrush.com/blog/content-o…