We are happy to be featured in LUMA Partners’ list of best #convergentTV companies as a supply-side media facilitator. Being part of this list among other industry heavyweights is an honor to us. Keep working hard for more achievements yet to come. lumapartners.com/content/lumasc…

We’re so proud of Yaroslav Vyrva to be shortlisted as one of the rising stars by the VideoWeek's European Video Awards! We are more than convinced that he is worthy of winning the #award. Please, vote for Yaroslav here: bit.ly/3O3isUH #CTV #videoadvertising #adtech

Why does the #CTV #adtech industry need supply-path optimization? Simply put, SPO allows buyers identify the most efficient connections and use them to transact with sellers, AdExchanger explains. Its main purpose is to eliminate buying through inefficient or expensive paths.

Despite the stagnation of the traditional TV market, TV #adspend in the US will still grow by over $14 billion in the next four years as more Americans will cut the cord and move to #CTV, EMARKETER predicts. Take a look at the viewership breakdown by age. #adtech #connectedTV

Humbled to be recognised among the Best AdTech Blogs by Feedspot Blog along with other industry leaders we deeply admire and respect. Let’s keep up with the highest standards of work.

A study by Parks Associates reveals that 59% of #OTT #subscribers report they prefer one bill and one account for all of their home subscription services, while 48% feel their service provider adds more value when online video services #subscriptions are offered.

Big screens hold steady. Conviva reports that globally, most people streamed on big screens, followed way behind by mobile phones with 11%, desktops with 7%, and tablets with 5% in Q1 2022. #CTV #adtech #streaming #bigscreens

Warm wishes on the 4th of July! Let us prosper and grow for a brighter tomorrow. #4thofjuly #4thofjuly2022 #independenceday #independenceday2022

One for the books! TheViewPoint team had a fantastic time at #CannesLions, networking and celebrating #creativity in #adtech. By the way, we’re still #hiring! Check the list of our open vacancies: bit.ly/3Ig9mT9

Сonsumers are more receptive to #ads embedded in familiar #content, Nielsen proves. Contextual #advertising helps overcome the challenge of standing out and being remembered. It’s the most effective method in generating interest, 32% more effective than demographic #targeting.

As premium #streamingplatforms are starting to adopt #AVOD, 41.6% of the US population are estimated to use AVOD services by the end of this year. The time spent with CTVs will be approaching 2 hours/day, and the combined #adspending will hit $68.35 billion, EMARKETER predicts.

It's a wrap. Follow the link to explore the highlights from our latest #TVPTalks [Ladies Only] devoted to CTV advertising with Warner Bros. Discovery, Innovid, ShowHeroes Group, and TheViewPoint. #adtech #CTV #targeting youtu.be/Ovrx9GL-fos

TheViewPoint is excited to participate in the Digiday Publishing Summit in Miami, September 19th-21st. Schedule a meeting with our David Zenna to discover how our #CTV-first ad monetization platform can help increase publisher yields by up to 30%! theviewpoint.com/insights/event…

Meet us in NY! TheViewPoint is attending NYC TV Week on September 12th-15th. Schedule a meeting with our Zen to discover profitable #CTV-first monetization solutions for selling inventory directly to the best performing demand partners and how to gain maximum yields!

Less than one week to go! Schedule a meeting with Daniel and Zen at Programmatic I/O in NYC on October 17th-18th to discover what 2023 holds for the CTV industry, and how both buy and sell sides can strike the best ad deals on our platform. bit.ly/3EAz7NZ

Invalid traffic is a serious problem within today’s advertising ecosystem. Our team takes IVT seriously—and we want our partners and clients to do the same. Let’s dig into what publishers and advertisers need to know about IVT within the growing #CTV space theviewpoint.com/insights/blog/…

Meet TheViewPoint team at #CES2023! Schedule a meeting with Daniel, Zen, Dean Chandler, Vica Bugrimenko, and learn how we merge premium inventory with unique demand to help grow your business. #programmatic #advertising #CTV #adtech theviewpoint.com/insights/event…

Join TheViewPoint and Tatari for a VIP Happy Hour on January 5th! Connect with industry friends after the first day of #CES2023 in one of Las Vegas' hottest lounges. Space is very limited, so make sure to RSVP. lnkd.in/d5vFayAt

Season’s greetings from the entire team at TheViewPoint! We’re so glad to have you as our clients and partners and look forward to serving you in the year to come.

Throwback to #CES2023! Our team had a great time meeting with prospective clients and partners to see how we can work together in 2023 and beyond. If you haven't had a chance to stop by, we are looking forward to seeing you at IAB ALM soon!