Watch econometric supergroup Jane Christian, Dominic Charles, and Nic Pietersma go through the key findings from this huge new study of advertising effectiveness. They have bubble charts and they’re not afraid to use them!

Digest it all here: bit.ly/3vNhMiV

Missed out on ‘Profit Ability 2: the new business case for advertising' or maybe you want to digest the information from Wednesday morning again? We've got just the thing!

All sessions are now available on demand on the Thinkbox website: bit.ly/3vNhMiV
#ProfitAbility2

How to tell partial truths. Print delivers approx 5% of total profit vs TV at 47%. All media work at a certain level of spend but ‘right-sizing’ is crucial. Thinkbox

Get comfortable, our event ‘The new business case for advertising’ will be starting in 30 minutes.

See you online from 9.30am.

bit.ly/3vNhMiV

If you’re a fan of our long-running series ‘3 great ads I had nothing to do with' then you’ll be happy to know that we’ve brought together the UK’s top advertising creatives & put them all in one place!

Discover the ads chosen by the UK's creative gurus: bitly.ws/3hMMy

Good ads don’t have to harm the planet to reach audiences, deliver awareness or perform well, & Serious Tissues, winners of Sky Media's 2022 Zero Footprint Fund Grand Prix, are a perfect example of this.

Learn about how they created this hilarious ad: bitly.ws/3hMLh

Boots excelled in awareness, trust & perception but faced rising competition & declines in store foot traffic.
They reclaimed control by utilizing 1st-party data to effectively target consumers via Linear TV & BVOD, reversing a 4-year decline.
Learn more: bitly.ws/3hMEP

Peter Field’s whitepaper ‘Why TV is at the heart of effectiveness’ draws on a wealth of data from the last 10 years to conclude that TV’s relationship with effectiveness is growing.

Download and digest it here:bitly.ws/3hNi3

Subversive product demonstrations, ludicrous scene-stealing & impromptu acting classes, it can ONLY be ‘3 great ads I had nothing to do with.’

Gareth Butters from Leo Burnett UK discusses what makes these three charmingly humorous ads great.

Watch now: bit.ly/3Ubba7f

Our Future Focus report will be a handy guide on what to expect in the upcoming months.

Find essential tips for the quarter ahead & delve into category and advertiser analyses as well as TV viewing trends and much more.
Download it now: bit.ly/3TjOf9S

Bigger is better as proved by April's Chart of the Month.

Taken from our recent ‘Context Effects’ study it looks at the impact of the screen size, finding that TV screens drove a higher ad recall than other sized screens

Download & learn more: bit.ly/3RJ1nEn

Join us on Wednesday 24th April at BAFTA as we unveil the most comprehensive analysis of advertising effectiveness to date & showcase an ITV study exploring advertising’s role in supporting prices.

Learn more and register your interest now: bit.ly/3vNhMiV

Congratulations to LOLAmullenlowe & Magnum Ice Cream on winning the January/February Thinkboxes for their humorous TV spot!

Notable entries go to House of Oddities in 2nd for their work with the NSPCC & New Commercial Arts. in 3rd for their Nationwide TV ad.

Our limited podcast series ‘Beyond the Box’ has come to an end but you can still listen and learn about the exciting campaigns that won 2023’s TV Planning Awards!

bit.ly/49NOEXu

.Specsavers Creative brings their trademark to the forefront with this hilariously relatable ad.

Each comedic mishap intensifies as the spot progresses reminding us why Greg 'should’ve gone to Specsavers.’
bit.ly/4c9dL8K

This powerful ad by House of Oddities for the NSPCC is a beautiful mixture of creative mediums.

T’Nia Miller recites a passionate poem showcasing the everyday realities of parenting alongside a spectacular series of graphic stills & animations.
bit.ly/4c9dL8K

.New Commercial Arts. highlights Nationwide customer-focused services, with the revival of fictional adversary A.N.Y Bank & cleverly pokes fun at corporate arrogance.
bit.ly/4c9dL8K

.Magnum Ice Cream's hilariously dramatic TV ad, from LOLAmullenlowe, cautions us all to ‘stick to the original.’

From fake dumbbells to false moustaches, the woman is disillusioned by everything around her, only finding comfort in a real, original Magnum.
bit.ly/4c9dL8K

Introducing the panel of judges for the 2024 TV Planning Awards.
With entries now closed, discover which television experts and enthusiasts will be judging your papers this year.
Stay tuned for the shortlist announcement in May.
bit.ly/4c7ILpM

Missed out on our latest event ‘In Sight: trends in TV’? Don’t worry!

You can watch the event on demand to discover the latest data & trends shaping TV, gain insight into our brand-new study ‘Context Effects’ and also download the decks.

bit.ly/3SXXwUI