@the_Wayback_ attending The Royal Academy of Music's Co-Creativity and Dementia Development Day

Loneliness as bad as smoking for long-term health, as it increases risk of Alzheimer’s. So its great to hear researchers at #SXSW suggest VR can combat it. Our recent project which brought together schools and local care homes proved it to us... #Alzheimers #dementia #VR

Great to showcase our films next to My Life Films for people@with dementia in #wakefield Alzheimer's Society .

If a loved one is living with Alzheimer’s please take a look at our reminiscence films, now available through Alzheimer's Society shop. #dementia #Alzheimers Sir Geoff Hurst The FA Sporting Memories London @talkSPORTDrive #UnitedAgainstDementia #unforgettable

Everything crossed as Finalists to win media space on the new Elizabeth Line TfL with Contagious and Havas London Would be just the exposure our films for people living with #Alzheimers need.

Has today sparked #Coronation memories from 1953? The Wayback can help relive those times, anytime. Made especially for people living with #Alzheimer's but a great #memoryaid for all who were alive 70 years ago. #360video #dementia Alzheimer's Society youtube.com/watch?v=TNSx_b…

We love this. We may not yet have a cure for this cruel disease. But so much great creative, inclusive thinking out there trying to make the lives of those living with the disease (and their loved ones) a little easier dave trott

.Havas London and @the_Wayback_ launch powerful OOH campaign. hubs.ly/Q01TW2JS0

You may have noticed some new friendly faces on your commute... Well, they're part of our first award-winning campaign with @The_Wayback - an initiative designed to help those living with dementia and Alzheimer's and their carers through virtual reality film 👇

Winner of our ‘Look Ahead’ competition, The WayBack initiative has launched on 13 TfL digital ribbons. Created with @HavasLondon, the campaign is designed to help those living with dementia, Alzheimer's & their carers through VR film. More in Contagious: bit.ly/3CA0llU

Look out for our first ever ads on TfL this week. Made to remind people that for someone living with #Alzheimers , sometimes the best way forward is to look way back. Our memory aid films are now available for limited offer £4.99 Alzheimer's Society

Look out for our first ever ads on TfL this week. Made to remind people that for someone living with #Alzheimers , sometimes the best way forward is to look way back. Our memory aid films are now available for limited offer £4.99 Alzheimer's Society #dementia Havas

Thanks Contagious As winners of your brilliant 'Look Ahead' competition you've helped put our memory films out there for all carers and loved ones of those with Alzheimer's. Sometimes the best way forward is to go way back. Alzheimer's Society #dementia #alzheimers #awardwinne

contagious.com/news-and-views…

Havas London and The WayBack Launch Powerful OOH Campaign lbbonline.com/news/havas-lon…

Remember this poster. And help a loved one remember their past. #alzheimers

Families caring for dementia patients in UK reaching crisis point, says charity theguardian.com/society/2023/j…

Old ad jingles aren't just nostalgic, they can help someone living with dementia. Introducing The Wayback's festive radio campaign, designed to spark memories for those living with Dementia, by featuring the members of Tea n Tunes club, singing ad jingles from the 70s & 80s.

Zoe's Place is INCREDIBUBLÉ 🌟 We've taken inspiration from our favourite Canadian singer to bring you our interpretation of this year's incredible Asda Christmas ad 🎄🎥 Let's get Michael Bublé to see - tag him, share it, let's show the world how INCREDIBUBLÉ Zoe's Place is 💛

I think this is called instant karma. A truly beautiful moment. Wait for it…