The Agency Review
@TheAgencyReview
Since 1/1/12, posting weekly reviews of books relevant to the advertising industry - you know, humour, history, advertising, everything. Plus interviews & more.
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http://the-agency-review.com 03-01-2012 00:24:20
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Is happiness a state of being or a memory? It LOOKS like a simple question, but if it were, we’d probably all be a lot, um, happier. Marketing expert #BryanHaut on episode 8 of #YoureOnMuteThePodcast : podcasters.spotify.com/pod/show/marti… #memory #happiness #podcast
'The first lesson of branding: memorability. It's very difficult buying something you can't remember.' – Sir John Hegarty #advertising #copywriting
Thanks to the #CollisionAwards for the chance to judge the 1st edition of their competition - terrific animation from all over the world (fun fact: still time to enter!): collisionawards.com
#awards #animation #advertising #creativity #design #motion The Agency Review
We provide 3 options for when the Demographic Cliff hits your business. Spoiler Alert: 2 of them suck: martinbihl.com/business-think… #demographiccliff #generations #higheredmarketing #advertising #strategy
Is the point still to be better than your competition? Is that how brands and others win in the marketplace? Or is it something else? I thought I knew. Now I’m not so sure. Some thinking about it all: martinbihl.com/business-think… #marketing
Folks from New York, California, Pennsylvania, Missouri and more talking about the kinds of things people don’t usually talk about in public. No, not that. #YoureOnMuteThePodcast : open.spotify.com/show/06dqbvurz…
Strategist #LeahBienstock dives deep into her mentoring of younger strategists to answer the question “Is critical thinking a skill that can be taught or is it a talent?” Episode 9 of #YoureOnMuteThePodcast : podcasters.spotify.com/pod/show/marti… #criticalthinking #strategy #podcast #mentoring
The folks at ShoutoutArizona ask me four simple questions. I try to get in and out in under 4000 words. I think I did. Barely. shoutoutarizona.com/meet-martin-bi… #creativity #advertising #writing #risk #marketing
How agencies can use their expertise WITH the expertise clients have to create real value for everyone. No, really. My thoughts at #WhyIsThisInteresting : whyisthisinteresting.substack.com/p/the-brand-ed… #branding #marketing #advertising Why is this interesting?
How to make your #advertising agency more efficient & more effective. #SpoilerAlert – it’s not easy. martinbihl.com/business-think…
What you should be paying for when you’re paying for a #CreativeDirector . martinbihl.com/business-think…
Why hospital advertising is really just like regular advertising except on steroids. As it were. Thoughts on #hospitaladvertising : martinbihl.com/business-think… #hospitals #healthcareadvertising #doctors #advertising #marketing
Dan Englander starts this by asking me “what’s the same & what’s changed in #advertising over the years” and, well, I may still be answering that question. salesschema.com/martin-bihl-on… #marketing Dan Englander Dan Englander #creativity @Theagencyreview #Zipatoni Renegade, LLC.
A “stunningly beautiful collection of work should be in the collection of anyone interested in advertising – or in American culture – of any time”. We review #JimHeimann & #StevenHeller ’s #MidCenturyAds : the-agency-review.com/mad-men-ads/ The Daily Heller @Taschen #advertising #printads
What a great – not “easy” – client looks like. We review norman hathaway & Dan Nadel’s #DorothyandOtis : wp.me/P23AlC-X7
“I can’t renounce #drugs . I love drugs. I’d never trade the part of my life when the drugs worked, though the bulk of the time I spent getting high they weren’t doing shit for me.” We review #MikeDoughty ’s #TheBookOfDrugs : the-agency-review.com/the-book-of-dr… 🎑 Mike Doughty #SoulCoughing
There’s a lot of failure in Dan Kennedy’s #LoserGoesFirst . A lot of it is funny. & a lot of it reminds you well, you just gotta keep going because whynot? Our review: the-agency-review.com/loser/ Dan Kennedy #Comedy #Memoir #MusicBusiness Crown Publishing @McSweeneys #Advertising