The Swayable Team is getting excited about @AdvertisingWeek in NYC! Be sure to add these events to your agenda if you are attending! #AWNewYork23 #PersuasionIntelligence #ProveLift #PreTesting

#PandaConf #WebSummit2023 - The Marketing Altar - kneeling room only!! #JamesSlezak of Swayable⚡️ on measuring persuasion !!

“In marketing you’re either doing direct response campaigns. Or persuasion. If it’s a change that happens in our head, how do we measure it?…. Metrics are here to support visionary story telling. Not replace it.”- James Slezak ➡️ @[email protected] of Swayable⚡️ at Web Summit

Sometimes sticking to your values is the right move. Even if it seems boring. It shows consistency and consistency = trust. Great keynote about persuasive marketing from Swayable⚡️ at #Websummit in Lisbon last week. #websummit2023 #lisbon #marketing #persuasivemarketing

We are excited to share the news that Swayable has been awarded a U.S. Patent! The patent recognizes breakthroughs in using causal data and machine learning to prove the impact that content has on consumers' attitudes, opinions, and intentions. globenewswire.com/news-release/2…

Congrats Swayable⚡️ (#HGL2) on being awarded this US patent!

Swayable⚡️ Awarded U.S. Patent For Persuasion Measurement Technology martech360.com/mobile-tech/di… #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #mobiltech #digitaladvertising

The New Science of Persuasion: Swayable at Web Summit 2023 youtu.be/ZZHKmRI3e60?si… via YouTube

An exceptional keynote highlighting "The Power of Persuasion" by #JamesSlezak, CEO Swayable⚡️ Web Summit 2024 in Lisbon.

🏈 The Super Bowl was a hit with over 123 million viewers! Celebrities were everywhere in the ads, but does having a celebrity really make a difference? Check out our study here: hubs.ly/Q02k-5wN0 #SuperBowlAds #CelebrityImpact #MarketingInsights

NEW: in American Political Science Review we report a treasure trove of data from inside dozens of campaigns’ own experiments on persuasion The data reveal experimentation at a vast scale that is revolutionizing campaigning challenges academic theories & could have implications for democracy 🧵

A must-read in POLITICO  for strategists and marketers leading world-changing campaigns. The study analyzed more than 600 ads tested on Swayable by more than 50 campaigns across the 2018 and 2020 cycles. #Elections2024 politico.com/news/2024/02/1…

If you'll be at SXSW, join Swayable CEO & Co-Founder James Slezak on March 8th for his panel with Tatenda Musapatike, Founder & CEO of Voter Formation Project, and Erin McDonough, VP, Global Strategy & Insights at Paramount. hubs.ly/Q02l__Sw0

New Swayable research shows that Oscars clips impact movie interest more than trailers! Acceptance speeches drive audience intent, especially among non-Oscar viewers. Find out why Oscars clips are the new game-changer in film marketing! #Oscars hubs.ly/Q02n_29c0

🌟 A recent study by Swayable conducted during the Oscars found that combining a funny, unscripted moment with a traditional ad can increase brand lift and purchase consideration.🎬 #Oscars2024 #MovieMarketing #DonJulio #JimmyKimmel #MarketingStrategy #BrandLift #SwayableStudy

If you're attending ARF’s AUDIENCExSCIENCE conference, join Swayable’s CEO James Slezak & Cesar Brea, Partner at Bain & Company on 3/21. You'll learn how to build transformative programs that leverage causal impact data to drive major increases in returns from brand marketing.

Analyzing a novel dataset of experiments, Luke 🐝 Hewitt, David Broockman, Alexander Coppock, Ben Tappin, James Slezak ➡️ @[email protected], Valerie, Nathaniel Lubin, & Mohammad Hamidian elucidate the efficacy of political advertising campaigns. #APSRFirstView ow.ly/FNe050QRF2l

Lively discussion on misinfo & the structural problems in our digital ecosystem with Fast Company EIC Brendan Vaughan, Check My Ads CEO Claire Atkin, Voter Formation Project CEO @TatendaCheryl, Microsoft economist David Rothschild 🌻 & ex- UBS CEO Robert Wolf at Swayable⚡️’s #Persuasion2024 today

Leading into the 1st Presidential debate, we polled 1,000 potential voters across various demographics about their expectations. You can see full results and commentary here: hubs.ly/Q02DzLqz0

Stakes are at an all-time high this election, but as Ground Media’s new study shows, slight shifts in support among key groups can tip the balance. Check out the research, powered by Swayable’s RCT tech, to learn which ad most impacted voter enthusiasm: hubs.ly/Q02WdKs-0