Google tells bloggers to "build a brand" and write for your own audiences BUT if you do that and your audience tries to find you via brand search, Google will try its best to stop your audience from finding you in the SERPs Google will: -re-format and re-mix your blog post

I've tried ChatGPT for travel research and it's trash. Especially anywhere less touristy like Indonesia. Ask it how to get to Seram island and the whole answer is from my blog. Except with no photos. And using it supports Sam Altman instead of the creator. Unsustainable theft.

My latest for SISTRIX - an analysis of the biggest SEO winners in 2024 sistrix.com/blog/indexwatc…

I've just reverse-engineered a key step from Google's AI-based scam detection pipeline which determines the primary brand and intent of the page. dejan.ai/blog/what-does…

Here's the tool: brand-intent.dejan.ai You can either enter the URL for scraping or enter plain text.

Umm... marketers... why aren't we helping more brands appear in AI answers? We know how LLMs work. We know how to influence their responses. We know how to do this kind of PR. What gives?

CASE STUDY: How 2 guys started a publishing empire from their dorm room that now earns $25,000,000 per year from Facebook alone [🧵👇] In this case study we will review exactly what the LADbible Group is, its asset base and how they grew it, how they make their money today, what

Today a Google Search Engineer proudly bragged about how Google's monopolistic actions destroyed the publishing industry

🤖 Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO? One of the keys for AI Mode, is that it uses a query fan-out technique. So, How Does AI Mode’s Query Fan-Out Technique Work? I go through it in my latest post, featuring an example, important

Google is increasingly incorporating AI into its search results and burying the web alive in the process, writes John Herrman. nymag.com/intelligencer/…

POV: you spend 50+ hours creating something completely unique that you publish on your independent website So of course Google ranks Reddit first even for your own article title 🙄

The Latest in SEO + AI Search? Here are the top news and resources from today's hashtag#SEOFOMO 👇 * ​Pichai: Google AI Mode Will Be Incorporated Into The Main Search by Barry Schwartz * ​How Publishers Can Survive (and Thrive) in the Age of AI Search with Lily Ray 😏 &

Which LLMs are the most "gullible?" Over the last 24 hours, I ran a short experiment to see how easy it is to influence the answers to highly-specific questions across different AI platforms. The answers were fun & interesting - check it out. lilyray.nyc/which-ai-searc…

Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying? Well, it turns out this rabbit hole is a deep one. housefresh.com/beware-of-the-…

Well yep this article does a great job of summarizing the hell that publishers are living through right now futurism.com/google-ai-dest…

My claim that the future of SEO is secured with AI relying on search engines rather than internal memory has been both praised and challenged by the community. For those questioning my predictions I've updated the article which is now massive in size and contains key citations

queryburst.com/blog/the-geo-g…

Another great article by DEJAN - super interesting that "nearly 2/3 of [AI] conversations have no commercial intent whatsoever. Users are writing, brainstorming, learning and chatting, not researching products or making purchase decisions." dejan.ai/blog/how-do-pe…

🆕 Great research piece from BBC about spam in AI Search and what's going on 👀 + multiple insights/quotes from Lily Ray 😏 Harpreet about why this is a big problem for end users of these AI Search systems and why these AI companies must control this spam.