Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile
Rachel Ferdinando

@rachelferdinan6

CMO @FritoLay driving brands to be top-of-mind by putting the consumer at the center. Harnessing powerful creativity through unflinching data and bold insights.

ID: 1190236421350731777

calendar_today01-11-2019 11:58:24

24 Tweet

145 Followers

10 Following

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Being authentic is one thing. Walking in their footsteps is taking it to another level of #GenZ marketing Frito-Lay. Excited to be a part of such a great #Brandweek panel ADWEEK

Being authentic is one thing. Walking in their footsteps is taking it to another level of #GenZ marketing <a href="/FritoLay/">Frito-Lay</a>. Excited to be a part of such a great #Brandweek panel <a href="/Adweek/">ADWEEK</a>
Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Cheetos (Chester Cheetah), Doritos, @Lays and Tostitos… "these are a few of my favorite things!" Excited to share the first-ever Frito-Lay #holiday campaign. Take a look! bit.ly/2KzVfLS

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Need a reason to get excited about this year’s Super Bowl ads? I’ll give you two. I’ll be sharing more details soon! #SB54 adage.com/article/specia…

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

NBA culture has music and fashion covered; now RUFFLES is bringing flavor in collaboration with Anthony Davis. This Lime & Jalapeno Ruffles flavor may just make “chip deals” a thing.

NBA culture has music and fashion covered; now <a href="/Ruffles/">RUFFLES</a> is bringing flavor in collaboration with  <a href="/AntDavis23/">Anthony Davis</a>. This Lime &amp; Jalapeno Ruffles flavor may just make “chip deals” a thing.
Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

.MC HAMMER e/acc’s iconic hit “U Can’t Touch This” celebrates its 30th anniversary this week. Do you know the inspiration for the song? Here’s the scoop. #Cheetos #Cheetle #CheetosPopcorn #SB54 people.com/food/super-bow…

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

It wouldn't be the Super Bowl without a Doritos ad; it wouldn't be a Doritos ad without an OMG moment. So grateful to work with the amazing Sam Elliott, who I’d say helps us deliver just that. Enjoy the teaser #SB54 #Doritos #CoolRanch people.com/food/doritos-b…

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Thank you to all who tuned into our first Doritos Super Bowl teaser with Sam Elliott. See here to see how the next chapter unfolds with ☆ ‧dreamboy··‧̩̥˟͙冬˟͙‧̩̥l. Thankful to work with such amazing talent! #SB54 billboard.com/articles/news/…

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Here's a fun fact: 20% of snacks are purchased within one hour of kick-off. With a little help from these NFL legends, you'll remember to secure your @FritoLay snacks for #SB54 way before that.

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Thrilled for RUFFLES to be a part of the #NBAAllStar festivities this weekend. Last night’s #RufflesCelebGame was such an incredible experience… and so happy to help the Special Olympics with our RIDGE program

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Thank you @PRovoke_news for honoring Doritos with an IN2Sabre Award. So proud of the team for taking a bold step, despite what the data said, to bring Another Level and our Anti-Ad campaign to life. It was truly #AnotherLevel.

Thank you @PRovoke_news for honoring <a href="/Doritos/">Doritos</a> with an IN2Sabre Award. So proud of the team for taking a bold step, despite what the data said, to bring Another Level and our Anti-Ad campaign to life. It was truly #AnotherLevel.
Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Looking forward to meeting my fellow marketers today at The Gathering and sharing insights behind how Frito-Lay and Doritos take brand love and cultural relevance to #AnotherLevel #TGS2020

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Truly humbled to be named a Campaign US Female Frontier Honoree for 2020. Pushing our brands to the next level is an ongoing mission of mine; recognition for that effort is so rewarding. Kudos to co-honorees Andrea Brimmer, @allysonspoon, Denise Dobyns, and Therese Van Ryne

Truly humbled to be named a <a href="/CampaignLiveUS/">Campaign US</a> Female Frontier Honoree for 2020. Pushing our brands to the next level is an ongoing mission of mine; recognition for that effort is so rewarding. Kudos to co-honorees <a href="/AndreaBrimmer/">Andrea Brimmer</a>, @allysonspoon, Denise Dobyns, and <a href="/ThereseVanRyne/">Therese Van Ryne</a>
Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

#DYK that women-founded businesses generate 35% more ROI? That's why it’s so relevant on #InternationalWomensDay to share Stacy's Pita Chips commitment to “help women rise.” The Stacy’s Rise Project helps to advance women entrepreneurs via mentorship and funding. Get inspired:

Rachel Ferdinando (@rachelferdinan6) 's Twitter Profile Photo

Frito-Lay is proud to serve the communities where we live and work during this unprecedented global pandemic. Our hope is that we’ll emerge more connected than ever before, which is the message behind “It’s About People.”

iSpot (@ispottv) 's Twitter Profile Photo

Congrats to Chester Cheetah’s #SuperBowl ad starring Mila Kunis, ashton kutcher & Mr Boombastic on scoring as the FUNNIEST spot from the game by viewers. Amazing work, Goodby Silverstein Rachel Ferdinando! In case you were busy crunching away, we got you: ispot.tv/a/txWq

Congrats to <a href="/ChesterCheetah/">Chester Cheetah</a>’s #SuperBowl ad starring Mila Kunis, <a href="/aplusk/">ashton kutcher</a> &amp; <a href="/DiRealShaggy/">Mr Boombastic</a> on scoring as the FUNNIEST spot from the game by viewers. Amazing work, <a href="/GSP/">Goodby Silverstein</a> <a href="/RachelFerdinan6/">Rachel Ferdinando</a>!

In case you were busy crunching away, we got you: ispot.tv/a/txWq