Phil Schraeder
@philschraeder
GumGum CEO
ID: 1260719252119543808
https://gumgum.com/ 13-05-2020 23:51:54
46 Tweet
111 Followers
123 Following
“Contextual intelligence will be evolving as a future part of strategy for many of the industry players right now," says GumGum CEO Phil Schraeder in a new podcast with AdExchanger. To learn more, listen here: bit.ly/2VuifAQ
Thank you, AdExchanger , for featuring #GumGum in this must-read! #Contextual
Great to see GumGum mentioned by The Wall Street Journal this morning for being a company who is leading the industry in building solutions that help advertisers reach consumers without using an ounce of personal data: wsj.com/articles/state… #dataprivacy #digital #advertising #contextual
Looking forward to it! Thank you MobileFuse Location.Foursquare Colle McVoy VideoAmp i612 for this opportunity.
A Dentsu USA study, overseen by a 3rd party researcher, demonstrated that Verity™ is not only more accurate than other contextual vendors, but contextual targeting is more efficient than behavioral alternatives. To learn more about the study, click here: bit.ly/2SSGCtR