'Digital companies demand a lot of performance metrics and reporting and transparency. The ones that are coming from TV, they're not used to having all that,' says GumGum's Ken Weiner. bit.ly/43AsBkp #tvrev #ThoughtLeadersCircle

With the latest Institute of Practitioners in Advertising (IPA) #Bellwether Report still warm, three young #adtech leaders give their insights on how to shape you #brand strategy for the months ahead...
InMobi
impact.com
GumGum
mediashotz.co.uk/ipa-bellwether…

You don’t want to miss CEO Phil Schraeder's latest interview with MarTech Cube and get a glimpse into his journey to our CEO, his thoughts on the current ad tech landscape, what inspires him, and his hopes for the future of digital advertising. 🗞️📱📇

bit.ly/41FdKTW

What are the best ways to connect with B2B decision makers? 🤔

In our new blog post, we lay out the steps to create a successful B2B strategy that inspires action and drives campaign success 🚀

Read it here! bit.ly/41eKmnX

📺 This week on The GumGum Blog, we explain why you should care about brand safety in CTV and the key ways to protect your ads.

💻 Read here: bit.ly/40eTpDP

The GumGum team is heading to the #NextM Conference in Germany this month! 🇩🇪

Hear from industry experts, network with your peers and mingle with the top contextual leaders in our industry.

💬 Let us know if you are planning to attend!

📺 GumGum’s non-intrusive In-Video ad unit is now enabled within the Amagi THUNDERSTORM platform!

Learn more about how we’re leveraging context and creative to inform digital advertising strategies across current and emerging environments like CTV: bit.ly/3TKWIkH

Media efficiency and effectiveness are very different measurements, and our Chief Strategy and Advocacy Officer makes a compelling case for prioritizing effectiveness of ad channels in her latest piece from WARC.

bit.ly/401jrLL?

#Gaming #Advertising

🎮 With 3 billion gamers in the world, there is a new global and engaged audience to go after and marketers are rising up to meet the challenge!

Find out how you can leverage in-game advertising to amplify your next campaign in GumGum's new blog post: bit.ly/3LylFh8

📣 We’ve enhanced and upgraded our ad exchange! Our exchange is now the first 100% brand safe exchange and is the only direct marketplace that incorporates brand safety on every single impression. 💯

bit.ly/3Ly9NeW

Study by #GumGum finds 20% of ads on kids' #CTV content are inappropriate, or even violate FCC regs -- spotlighting CTV's broader problems with contextual ad placement mediapost.com/publications/a… Karlene L

A study from ad-tech firm GumGum found alcohol ads running on children's TV shows. adweek.it/41XqB53

Headed to the upfronts?

📺 Our recent study found that 20% of ads streamed on CTV children’s programming contained at least one inappropriate ad. 🚫

Check out ADWEEK's latest story on the CTV supply chain gap, and how we're addressing it: bit.ly/3J5OxKJ

It's clear AI and machines can make art, but as our CTO Ken Weiner asks, can they jam? 🎷

Back in 2019, he spoke with industry experts and fellow musicians to determine if the heart and soul of music, particularly jazz, can be artificially manufactured.
bit.ly/3F4WSxp

Humans vs tech: #adland tackles #ChatGPT & how #AI tech is bringing big change to, well, almost everything we do...
The Digital Voice™ Sphere Digital
GumGum
Imagen Insights SeenthisUK the7stars AutomatedCreativeHQ ShowHeroes Group Exit Bee Xaxis (no longer active, follow @GroupMWorldwide) mediashotz.co.uk/humans-vs-tech…

🌎 A new ADWEEK article outlines how a flurry of agencies are taking necessary steps towards carbon measurement and reduction goals—highlighting GumGum's recent partnership with carbon intelligence platform, Cedara to measure, reduce and report its emissions.💨

Read more:

📈 Our engineering teams are always looking at ways to optimize our tech stack. Take a look at Amazon Web Services's article on how we use their hardware to power our accredited and proprietary contextual intelligence platform, Verity™!

go.aws/3Kpeur6

🎨 There's been a lot of talk about AI generated art and content recently with ChatGPT, Dall-e, etc. and it's something we've been thinking about for a while now.

Read what our CTO Ken Weiner had to say about the future of generative AI in Scientific American from 2018: bit.ly/3YUHBGW

Bye video metadata and hello frame-by-frame analysis! GumGum’s contextual intelligence platform, Verity™, is now the first platform to receive content-level accreditation from the MRC for contextual analysis, brand safety and brand suitability for CTV. 👏 bit.ly/3Yktomx

💻 Frameplay and 123 recently joined a webinar hosted by 4A's. Stream it now to hear what gamers really think about intrinsic in-game ads and how you can level up your in-game campaigns! 🎮

bit.ly/3Hmjwl2