Wishing you a 2024 filled with health, happiness, and of course, results that crush your benchmarks!

Happy New Year from all of us at Onalytica.

#Marketing #InfluencerMarketing #B2BMarketing

What's your new year's marketing resolution? Comment with yours below.

#Marketing #Influencer Marketing #Influencer #B2BMarketing

In our 2022 interview with Brice Groche, he spoke about the state of the #FinTech industry and the sheer importance of standing out in this crowded space.

Explore how these concepts will affect your #B2BMarketing campaigns today: onalytica.com/blog/posts/int…
#InfluencerMarketing

No matter whether B2B or B2C, we are always marketing towards people. Fast Company shares the importance of keeping people at the center of their marketing efforts.

fastcompany.com/90977666/every…

#MarketingTrends #DigitalSuccess #FutureOfMarketing

You read it right: Q5 is coming up quickly. Business Insider has tips for marketers to make the most of the post-holiday-season months.

businessinsider.com/sc/how-to-boos…

#HolidayMarketing #Q5Marketing #MarketingStrategies

Trust, expertise, and collaboration ground the best B2B influencer marketing campaigns. There is no wonder why Forbes highlights these tenets multiple times on this new list: forbes.com/sites/forbesag…

#InfluencerMarketing #B2BMarketing #MarketingStrategies

Pop-up events and influencers, a match made in heaven? @thedrum explores why many brands are doubling down on these activations in 2024: thedrum.com/news/2023/12/1…

#PopUp #Influencer Marketing #Influencer

Taylor Swift named TIME's 'Person of the Year'—a headline all marketers should note, circle, and underline.

The age of influence is here! Explore the insights and implications with @AdAge: adage.com/article/specia…

#InfluenceMarketing #TaylorSwift #MarketingTrends

New #FTC guidelines are here and will likely impact your influencer marketing efforts. Stay ahead of the curve with insights from @ModernRetail on how these changes shape the future of influencer collaborations: modernretail.co/marketing/unpa…

#FTC Guidelines #InfluencerMarketing

When it comes to influencer marketing in 2024, long-term influencer partnerships are 👑

Discover the top trends bolstering authentic brand connections via Forbes: forbes.com/sites/forbesag…
#InfluencerMarketing #2024Trends #Marketing Insights #Marketing

Instead of simply featuring viral celebrities in creative, successful modern brands are building campaigns around influencers.

Check out Ad Age's list of the top influencer marketing campaigns of 2023: adage.com/article/year-r…
#Influencer Marketing #Influencer #Marketing

With budget top of mind, don't forget that you can build impactful #influence -driven #marketing programs without breaking the bank. Take advice from industry leaders Ashley Zeckman, Amisha Gandhi, Gale Daikoku, and Sal Viveros in this recorded conversation: youtube.com/watch?v=ksOAmH… #B2B

This star-studded campaign has all of the right elements for this time of year: timeliness, nostalgia, and #influence : marketingdive.com/news/walmart-m…

These tenets don't just apply to B2C Marketers representing massive brands. #B2B leaders who take note will stand out from the crowd.

Among Forbes Predictions for 2024's Top Marketing Trends:
- Conversational #Marketing
- VR/AR Integration
- #Sustainability & Ethics
- Hyper-Personalisation
- Short-Form #Content Dominance
What connects all of these ideas?
Full article: forbes.com/sites/forbesco…
#Influence

When brands keep #InfluencerMarketing grounded in collaboration... That's when that magic happens.

These stories of Swiss Re, Equinix, Inc., and Tipalti prove how this mindset leads to more engaging #content and better performance results: onalytica.com/blog/posts/kil… #content marketing

With customer relationships at the heart of #ABM , our team is excited to learn from fantastic #ABM ers like Catherine Dutton & Robert Norum at marketingb2b's Global #ABM Conference. Start planning your schedule with our most-anticipated events: onalytica.com/blog/posts/glo… #B2B #marketing

Congratulations to Onalytica Co-CEO Ashley Zeckman for being featured on InfluenceDigest's list of top #content #marketing gurus: influencedigest.com/top-global-ran…

It's great to see her among industry leaders like Ann Handley Jay Baer Andy Crestodina Pam Didner and Julia McCoy. #B2B

Interested in exploring #B2BInfluencerMarketing but aren't sure where to start?

Check out our ungated, brand new, B2B Influencer Marketing Blueprint Hub to gain insights from experts including Kate Keough Christopher S. Penn ⭐️Danielle Guzman ⭐️ Gale Daikoku & Ashley Faus

Dig in bit.ly/433Yd0e

🚀 Introducing the top 50 thought leaders & influencers in the world of #5G ! These industry rock stars are driving engagement & shaping the conversation around this game-changing technology.

Discover the visionaries 👉 bit.ly/3JwbLL9

Packed The FS Forum event at Lansons | Team Farner this morning discussing the power of online media (and reaching the disengaged).
Top panel Becca Hutson, James Seddon onalytica , James Ikin, Nia Thompson @skymediauk - chaired by our fabulous Louise Vaughan

#media #PublicRelations …