Mediasmith Inc.
@mediasmithinc
Mediasmith is an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics.
We are mediasmiths.
ID: 25398032
http://www.mediasmith.com 19-03-2009 22:24:34
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Will Buzzfeed News’ controversial article help or hurt their credibility with advertisers? Mediasmith VP of Insights and Technology, Marcus Pratt (Marcus Pratt), offers his thoughts in Business Insider's most recent Advertising and Media Newsletter. businessinsider.com/advertising-an…
Mediasmith had a strong presence at the #IAB Annual Leadership Meeting this week with (L-R) Founder and Chairman David Smith David L. Smith , EVP, Media Greg Pomaro, CEO John Cate and VP Insights & Tech Marcus Pratt (Marcus Pratt)
“Marketers are spending more as users, especially higher value listeners who can be harder to reach through more traditional channels, listen more.” Marcus Pratt (Marcus Pratt), Mediasmith VP of Insights and Technology, on podcast spend. (Digiday+Paywall) digiday.com/marketing/digi…
Mediasmith Board Member Jim Spanfeller is making big news today leading a PE acquisition of Gizmodo Media bloomberg.com/news/articles/…
Starting to see some “hedged gardens” in OTT space according to Trace Rutland (I may have to borrow that phrase)
Love to hear that Terence Kawaja is “short on blockchain” - not the underlying technology but application to marketing. Lots of blockers including latency and cost to scale #ANAMedia
Marcus Pratt (Marcus Pratt), VP of Insights & Technology, engaging in a close conversation on the implications of brands moving in-house. Tensions are high! #iCom2019