LUDAAAAAAAAAA

Question of the day for those in media. Does Doodle qualify as an MFA site? 🧐

Netflix reporting 60M global viewers on Friday is getting a lot of headlines, but the real winners for me were the boxing trunk “banner” ads on the earlier fights. For a below the fold leaderboard, the Gemma Automotive ad on Ramos’ rear must have delivered great attention!

Revenue sharing for search default and/or preferential treatment - dead. Google's tens of billions to Apple - dead (last I saw it's about 15% of Apple's profits). Reminder, this all needs to be argued and approved by Court and then will get appealed. Still far off. /3

Cool that rat king 🐀 has a partnership with Cost Plus! Love the napkins!

Interesting they waited so long if this was the ultimate outcome. How many advertisers migrated CTV spend to TTD over the past few years due to poor targeting on DV3?

SearchEngineLand: Google’s search market share drops below 90% for first time since 2015 “Cleary, we’re seeing a trend here with Google losing search market share.”

BOK (Brian O'Kelley) on stage “taxonomies in advertising are going away”

AdX is a monopoly with 9x the share of the next largest competitor:

Quite the day in Washington D.C.

Surprised to see that YouTube isn't growing faster than "Search Advertising" (as categorized here) 🤔

I see a lot of ads on X where I can't even tell what is being sold or it feels like engagement bait to start a scam, but I have to say this one is pretty straightforward. Minimal copy and a clear image, but what does "Z" signify?

If you're worried that AI is coming for your job, maybe this is good news: we had 1000s of SKUs auto-dissapproved from a Google product feed due to "Restricted Adult Content." The products? They are all dog and cat food for "Adult" age pets 🤦‍♂️

Interesting set of charts from eMarketer on impact of Tariffs on ad spend by channel. Generally bad for everyone: CTV hardest hit, RMNs would still be fastest growing channel in worst case scenario.

the worst thing about last click attribution is that it has trained a generation of CEOs and CFOs to think growth marketing is a magic wand where media buyers can “juice numbers” on demand. Put in $1 today and get $4 back tomorrow. Growth marketing doesn’t work that way and it

ChatGPT's summary of the Google remedies ruling: - No Chrome or Android divestiture - Deals okay, but can't be exclusive (incl AI deals) - Google rivals access to some training data - Search engine ballot screens on Google hardware & Chrome, incentives $ for others to adopt

After a great run for most of 2025, $GOOG is up over 8% after hours to a new all-time high. Seems like a pretty decisive legal victory

100% viewthrough rate!