NEW VIDEO: Catalog Ads are a Meta Creative Hack

- DPA accounts for 68% of spend for ecommerce brands on Meta 🤯
- These ads don't fatigue (really)
- And they have a totally different delivery mechanism vs 'normal' ads...

A must-watch ft Dan Pantelo

youtu.be/MVg_o8WU6mo

Want to learn 90% of what there is to know about DPA strategy (in ~1 hr)?

Dara Denney invited me on the best channel in marketing to break it all down.

After watching this, I bet you'll have a 100% new perspective on catalog ads. youtube.com/watch?v=MVg_o8…

⚠️ ANNOUNCEMENT ⚠️

I'll send you a $20 Amazon Giftcard if you show us examples of bad catalog ads.

Too too much bland, boring DPA in our feeds from well-intentioned brands. Help bring visibility to this issue. If you see something, say something! 👀

Got an interesting study for the media buyers out there:

We tested running a Marpipe ASC Campaign to a 99% existing budget cap of stacked retargeting audience. It’s generated a 6.94x ROAS in-platform ROAS over last 30 days. CPATC was $5.51 which is 2019 levels.

This ran

So Dara Denney just released an *EPIC* video ranking the top 50 best ads from BFCM

Can you guess what all the best looking catalog ads had in common?

There's a reason why top retailers and DTC brands use Marpipe for their catalog ads 💅

DPA is better than UGC and I can prove it.

This trend is new - I'm seeing accounts where 70-90% of all spend is going to DPA. They follow a pattern.

IF you have >100 SKUs in your product catalog and DPA is NOT your top performer rn, here's how I can prove it to you..

'What does Marpipe do?'

Me:

Twitter fam - who's in Boston?!

Marpipe is hosting a dinner for the marketing/DTC community in Boston later this month. Top restaurant/rooftop, top marketers going to be there.

Tag em! / Lmk if you're based there.

ECOM HACK #32: Using Marpipe , our top funnel enriched DPA campaign has been performing above a 3.5x in-platform ROAS.

Case Study: whimsical.com/latico-case-st…

In this episode of AdSpend we got into all things Dynamic Product Ads.

1/4 of FB spend is on DPA ads 🤯. WuT!?!

Dan is bringing sexy back to DPA ads with Marpipe .

After listening to Dan, pretty bullish on the future of DPA. What are your thoughts? DPA FTW or nah?

WAKE UP!!! You're sleeping on Marpipe.

Cost caps won't protect you from wasted production costs.

At some point you should try making ads that aren't likely to fail.

Adding metadata that’s geared purely toward advertising to your catalog will transform your creative capabilities.

Learn why here: bit.ly/3Z9b68q

Enriched Catalogs turns your product feed into creative.

Link fields in your feed to to layers in your creative, then add design elements to bring it altogether.

Getting started is free and takes minutes, enriched your catalog ads now: bit.ly/3KbZWLg

If you're a fan of boring, plain-white-background catalog ads, Enriched Catalogs isn't for you...

BUT, if you want to turn your catalog ads into beautiful pieces of creative, sign up today: bit.ly/3kKgPCb

Which one are you? 🤷

Heading to #NRF2023 this week?

Ready to turn your catalog 'ads' into actual pieces of creative instead of simple white-background product images?

Come meet up with our team at booth 8015!

a/b testing 2-3 different ad concepts at a time can tell you WHICH ads work, but not WHY.

Multivariate testing answers both of these questions.

We wrote The Definitive Guide to Modern Creative Testing to show you how it works.

Read the guide: bit.ly/3ixDl0i

🧵HAPPY HANNUKAH!!!🧵

As my present to all of twitter, I'm going to drop some secrets about Ad Creative that I get asked about all the time.

Here are some tricks of the trade that I promise will work: