Mark Crofton (@markcrofton) 's Twitter Profile
Mark Crofton

@markcrofton

Head of Field Enablement @ SAP. I train B2B sales execs. Sales, Enterprise Software, Latam & Florida tech. former @McKinsey @Tufts @Columbia #Miami Floridian

ID: 309448414

calendar_today02-06-2011 03:20:36

13,13K Tweet

1,1K Followers

756 Following

McKinsey & Company (@mckinsey) 's Twitter Profile Photo

Gen AI is already reshaping B2B sales, helping teams close deals faster and boost revenue growth. So where should leaders focus first? Discover seven high-impact use cases that are delivering results today: mck.co/47a5WzL

Gen AI is already reshaping B2B sales, helping teams close deals faster and boost revenue growth. 

So where should leaders focus first? Discover seven high-impact use cases that are delivering results today: mck.co/47a5WzL
USV (@usv) 's Twitter Profile Photo

In five years, solar won't just be a "climate solution." It will be the most obvious, cheapest, and abundant energy source on the planet. The biggest remaining challenge? Financing its growth at a global scale. David Vorick of Glow Foundation and Emily McAteer at Odyssey Energy Solutions

Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) 's Twitter Profile Photo

So many folks think the “Old 2021 GTM Playbook is Dead”. Email is dead. Outbound is dead. Etc. Well, actually it’s not. In fact — it’s more than Alive and Well. All the top AI companies are using those same playbooks. The problem is You. What the fastest growing

Auston Bunsen (@bunsen) 's Twitter Profile Photo

Miami - who is the most talented software engineer you know? I'm talking insane level of learning ability, great eye for simplicity in software architecture, etc. Ping me on DM, or shoot me an email!

Maria Derchi Russo (@mariaderchi) 's Twitter Profile Photo

Latest Refresh Miami News: Exowatt pulls in $50M to keep the AI boom from blowing a fuse refreshmiami.com/news/exowatt-p… #miamitech #miamistartups

Latest Refresh Miami News: Exowatt pulls in $50M to keep the AI boom from blowing a fuse refreshmiami.com/news/exowatt-p… #miamitech #miamistartups
Mark Crofton (@markcrofton) 's Twitter Profile Photo

#GiveMiamiDay begun, and I’m proud to support Miami Waterkeeper a nonprofit protecting Biscayne Bay and South Florida’s waters. Will you join me by donating today? For a better Miami, please consider donating here: mightycause.com/story/Markcrof… Miami Waterkeeper

Mark Crofton (@markcrofton) 's Twitter Profile Photo

Miami Waterkeeper empowers thousands of residents to speak up for Biscayne Bay. This Give Miami Day, I’m helping raise funds so more community voices can shape local policy and protect our waters. Will you join me with a donation today: givemiamiday.org/story/Markcrof…

Miami Waterkeeper empowers thousands of residents to speak up for Biscayne Bay.
This Give Miami Day, I’m helping raise funds so more community voices can shape local policy and protect our waters.
Will you join me with a donation today: givemiamiday.org/story/Markcrof…
Mark Crofton (@markcrofton) 's Twitter Profile Photo

Breakthrough with first disease-resistant wine grapes shows hope for a Florida wine renaissance news.ufl.edu/2025/11/diseas…

Andrew Otazo (@andrewotazo) 's Twitter Profile Photo

My dream is to unite my passion for the environment with my professional comms career. That’s why I feel so lucky to help launch Recyclepedia.info, which helps Miamians dispose of their household trash so it doesn’t harm our sensitive habitats. local10.com/news/local/202…

Victoria Repa (@repavictoria) 's Twitter Profile Photo

The greatest threat to any team’s success: We don’t listen to understand. We listen to reply. Here are 7 key tips to become a great listener. 👇

The greatest threat to any team’s success:

We don’t listen to understand.
We listen to reply.

Here are 7 key tips to become a great listener. 👇
Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) 's Twitter Profile Photo

The $250k SDR role is coming. But it won't be remotely the same role as it was from 2005-2015. The $250k "SDR": - Will mange 10+ AI SDR agents - Will >truly< be on the hook for $5m+ of Closed Won - Will be pretty technical - Will follow up on every single potential prospect,

Aaron Levie (@levie) 's Twitter Profile Photo

Lowering the cost of building software does not change the fundamental value proposition of commercial software. Commercial software means that you get a dedicated organization that is accountable to running your tech, keeping your tech up to date with the latest features,

dharmesh (@dharmesh) 's Twitter Profile Photo

"Why should companies pay for SaaS (HR/CRM/ERP/etc.) when they could just vibe code them?" I get variations of this question or comment with some regularity (granted, it's sometimes just me talking to myself). Here are some biased (but hopefully, well-considered) thoughts: 1)

"Why should companies pay for SaaS (HR/CRM/ERP/etc.) when they could just vibe code them?"

I get variations of this question or comment with some regularity (granted, it's sometimes just me talking to myself). 

Here are some biased (but hopefully, well-considered) thoughts:

1)
Eli Dourado (@elidourado) 's Twitter Profile Photo

Waymo is delivering 90+% reductions in certain kinds of accidents. The reason it's not 99+% is that other cars are still driven by humans. If every vehicle were as safe as a Waymo we'd save tens of thousands of lives per year. And this is the worst Waymo will ever be.

Maria Derchi Russo (@mariaderchi) 's Twitter Profile Photo

Latest Refresh Miami News: A new kind of nuclear company puts its HQ in Palm Beach Gardens refreshmiami.com/news/a-new-kin… #miamitech #miamistartups

Latest Refresh Miami News: A new kind of nuclear company puts its HQ in Palm Beach Gardens refreshmiami.com/news/a-new-kin… #miamitech #miamistartups
Nancy Dahlberg (@ndahlberg) 's Twitter Profile Photo

NEW guest post! Technology entrepreneurship in emerging markets: Latin America’s innovation momentum - by Jerry Haar refreshmiami.com/news/technolog… Refresh Miami FIU #miamitech