Is your AI strategy focused on subtraction or multiplication? 🤔 The Frontier CMO is moving past "doing more with less" and embracing 3️⃣ key pivots: 🔹 Efficiency ➔ exponential growth 🔹 Tools ➔ workflow redesign 🔹 Drudgery ➔ imagination joshua spanier explains how to turn

Don't be the "uninvited guest" in your creator’s community. @ColinAndSamir join joshua spanier on Frontier CMO to explain why the creator economy is actually the connection economy. Where trust beats a $10M celebrity endorsement. Full episode: goo.gle/4d5KM8U

UPDATE: Gap Inc. is planning to integrate the Universal Commerce Protocol across its brands. While searching in AI Mode and the Gemini app, people will soon be able to discover and purchase directly GapInc. products. cnbc.com/2026/03/24/gap…

Trust is the key currency for CMOs 🤝 In a world where consumers question what is real, J.P. Morgan CMO Carla Hassan joined joshua spanier to discuss moving beyond taglines to build trust through consistent, operational discipline. Read more in our latest newsletter:

CMOs doing TikTok dances? Carla Hassan, CMO of JPMorgan Chase, says: "Signal, baby." 🕺 Hear her marketing takes in a game of "Signal or Noise" on the Frontier CMO podcast with Joshua Spanier, Google's VP of AI & Marketing. Is first-party data the ONLY data that matters?. Does

We just released Gemma 4 — our most intelligent open models to date. Built from the same world-class research as Gemini 3, Gemma 4 brings breakthrough intelligence directly to your own hardware for advanced reasoning and agentic workflows. Released under a commercially

.joshua spanier is sharing key marketing moves from his conversations with CEO whispers, YouTube creators, and CMOs driving growth across the org. Inside the recap: ✅ How marketers become systems architects, bridging gaps between finance, tech, and marketing ✅ How to make

Keep that old school marketing heart ❤️ & embrace new school tech 🤖. I’ve distilled my 𝗙𝗶𝗲𝗹𝗱 𝗡𝗼𝘁𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿 into real moves for Marketers. Featuring Gary Vaynerchuk Shelly Palmer Carla Hassan Vineet Mehra Colin and Samir ✌🏼✌🏾 linkedin.com/pulse/old-scho…

.Sundar Pichai joined Elad Gil and me in the Cheeky Pint pub. I was excited to get into Google in 2026: how AGI-pilled Google is, compute bottlenecks, fast AI products, $180b capex, the intelligence overhang at enterprises, and deciding capital allocation at a company overflowing

If I can learn from shapewear, so can you. I sat with Emma Grede (co-founder of @Skims) to talk about the boring side of $5b 📷. She doesn’t chase vibes—she hunts structural failures. Operations is the new marketing superpower. Get the insights here: linkedin.com/pulse/5-billio…

Super insightful lessons from Emma Grede and her new book is dropping. Get the early read!

Stop chasing random acts of AI and start building for scale 📈 joshua spanier shares why ownership is the biggest challenge in AI transformation and how to move from "vibe-coding" to repeatable results in today’s FCMO newsletter. 🔗 Are you ready to move your organization into

If "everyone" owns AI transformation, no one is accountable. 📷 Here’s 3.5 practical steps to move from AI promise to production. Let’s give internal experts a mic and a budget. They’ll move the org past the "wow" phase and into the "work": linkedin.com/pulse/3-half-p… Thoughts?

Online search is shifting from “queries to quests," joshua spanier explained on #WhartonMarketingMatters. The Google VP and host of @ThinkWithGoogle's Frontier CMO Podcast joined @AmReed2 & @BarbaraKahn to share how the company is evolving in the AI era: whr.tn/3QejYtI

How do you triple your AI pilot learnings in just one year? 📈 Google’s Media Lab achieved just that — along with improvements in measurement, video strategy, and more. Now, we’re sharing the playbook: 7 top lessons from our own media strategy to flip through →

100+ years old, L'Oréal Groupe is moving like a startup. Their CDMO and I discussed driving $40B+ in revenue by bridging hard science with the magic of beauty. Get the CMO blueprint on AI upskilling 70k+ employees here: linkedin.com/pulse/math-mag…

The Universal Commerce Protocol is taking a major step in building the future of agentic commerce with the expansion of its Tech Council. Welcome to @Amazon, Meta, Microsoft, @Salesforce and @Stripe. The success of UCP is an industry-wide effort that requires a true ecosystem

💄 At L'Oréal Paris USA, innovation starts with skills, not software. 🎧 In the latest episode of the Frontier CMO podcast, Asmita Dubey, Chief Digital and Marketing Officer of L'Oréal, sits with joshua spanier, to share how her teams cultivate a culture of learning. Her take:

Wow, this post blew up. The replies offer a pretty revealing window into the inanity of how fans think. Two arguments dominate: Argument #1. “Scoreboard, bro.” Yes, the 49ers have been successful under Kyle and John. That’s not in dispute. But we’re adults capable of holding

Hello. How are you? Thank you. I love you. Please. Some of the most frequently translated phrases of the past 20 years! Google Translate began twenty years ago with a mission to help people understand one another, regardless of the language they speak. What started as a small