Prasanth Challapalli (@gaulinchief) 's Twitter Profile
Prasanth Challapalli

@gaulinchief

Interior & Furniture designer. Comics and Action Figures. Books. Travel. Technology. Advertising. Chief Digital and Innovation Officer Havas Creative Network

ID: 18668797

calendar_today06-01-2009 09:49:08

23,23K Tweet

2,2K Followers

2,2K Following

Prasanth Challapalli (@gaulinchief) 's Twitter Profile Photo

Curious! What does it take to build a brand in today’s marketing era? Ex: Can we build category defining brands like Xerox/Bandaid/FedEx anymore? If so which categories can we do this in?

Social Samosa (@social_samosa) 's Twitter Profile Photo

As technology evolves, it changes how people behave and consume and agencies naturally adapt in response. We saw this shift with the rise of e-commerce, and we’ll see it again with the growing impact of AI. - Prasanth Challapalli ( Prasanth Challapalli ), Chief Digital and Innovation

Social Samosa (@social_samosa) 's Twitter Profile Photo

To keep up with the changes in marketing and growing technology, you have to stay resilient and relevant. That’s the only way to adapt and move forward. - Prasanth Challapalli ( Prasanth Challapalli ), Chief Digital and Innovation Officer, Havas Creative Network India ( Havas Creative Network India )

Social Samosa (@social_samosa) 's Twitter Profile Photo

Yes, agencies need diversification. Building multiple routes to generate revenue is important. Diversifying services helps agencies grow and stay relevant. - Prasanth Challapalli ( Prasanth Challapalli ), Chief Digital and Innovation Officer, Havas Creative Network India ( Havas Creative Network India )