FWCE put together a guide to help buy-side technology partners adopt specific best practices for maximising programmatic delivery on premium inventory. Discover our 16 best practices for programmatic buying. >> freewheel.com/insights/progr… #PremiumVideo #MediaBuying #DSP

At Comcast Advertising – inclusive of FreeWheel, A Comcast Company & effectv – we created the Agency Leadership Council (ALC) forum to give recognition to the significant role media agencies play in delivering value for clients and in leading the growth of the industry. The Drum >> thedrum.com/industryinsigh…

TV has changed beyond recognition, it's now on demand, connected & addressable. Read the 1st article of the "Changing Channels series" with the participation of the Comcast Advertising Advertising Agency Leadership Council members fal.cn/3beNp - via The Drum

Couldn’t have said it better myself Jo Kinsella 😉

There are four vital dimensions of streaming advertising-- and progress against each ensures that the ecosystem scales and matures in a way that benefits consumers and advertisers alike. Get our latest insights on #streamingevolution: frwl.tv/3mliZDr #OTT #CTV #insights

Here's a look at how streaming has evolved over the past 10 years. Download the latest data-driven insights to see what lies ahead for OTT and what needs to happen next to ensure it thrives as a marketing channel. #infographic: freewheel.com/insights/the-e… #streamingevolution

2020 was one for the history books. Here's a look at the events that shaped the TV landscape in 2020, along with 2021 predictions from some of our members of the FreeWheel Council for Premium Video: frwl.tv/2LNmq9r #2021predictions #infographic

"We survived and thrived." FreeWheel Council for Premium Video members look back at the events that shaped the TV landscape in 2020 and offer up their predictions for what's ahead: frwl.tv/2LNmq9r

The FreeWheel Council for Premium Video's latest report offers a data-driven look of the four dimensions of streaming that need to evolve for #OTT to thrive as a marketing channel: scale and unification, audience targeting, quality, and measurement.... #FreeWheelEmp bit.ly/3iCu6Ym

Being an ally to BIPOC communities is more important than ever and there are many ways to show your support. Our DE&I committee has curated a list of orgs to engage for mentorship opportunities, recruitment, thought leadership, content creation & more: frwl.tv/2ZOda8P

The ad industry is going through a period of complex change as technology and legislation around data are rapidly evolving. The latest report from the FreeWheel Council for Premium Video addresses the evolving state of #identitymanagement in #premiumvideo advertising: frwl.tv/3t3U7Ue

Join us in welcoming Pooja Midha (pooja midha) to the Comcast Advertising team! She'll be taking on the role of Chief Growth Officer and will oversee global marketing across Comcast Advertising, effectv and FreeWheel, A Comcast Company💥💥 frwl.tv/3rDnmgG

Building audience trust is more important than ever. Users should be able to understand and decide how their data is used, how they can engage with brands, and how they can opt-in or out. The FreeWheel Council for Premium Video dives into the evolving state of identity management: frwl.tv/3t3U7Ue

Darren Sherriff, a member of the FreeWheel Council for Premium Video’s Diversity, Equity & Inclusion Committee, shares more insights into how to find diverse talent. Take a look at the committee's list of BIPOC advertising, tech, and marketing orgs you should know: frwl.tv/3bI42I6

Join us on 29th April for IAB Europe Virtual #CTV Event! Stefan Beckmann, Director, Head of SSP Sales, DACH & Nordics at FreeWheel will take part in a panel of industry experts to discuss the #programmatic opportunity for CTV. Register here ▶️ frwl.tv/2S8KQNT

Measuring results is vital to understanding the impact of ad campaigns, but measurement across screens can be complex. Our latest insights reveal how to leverage panels, census data & attribution to understand how media investments drive outcomes: frwl.tv/3iEvjjH

Ad-ID: the industry solution that has also been hiding in plain sight for years. adexchanger.com/tv-and-video/d… Ad-ID

📣 FreeWheel’s podcast series is out! #MediaTalks In our first episode we talked to programmatic expert Tim Willcox. Listen in as Tim provides his perspectives & helps us to better understand the universe of #CTV, #programmatic & #premiumvideo. 🎙️ Link frwl.tv/2WaGmso !

Thank you Ad Age and all our members who made it such a memorable evening.

There's still time to register for this afternoon's free virtual panel at 4 pm ET with #TV and #Media experts at Comcast Advertising, A+E Networks and more. They'll share an overview of the industry, their career journeys, and answer your questions. frwl.tv/3JCpWMq