A big day for us as we sign a definitive agreement to become part of InMobi 🎉 Thanks to all customers, partners, team members, investors and general industry supporters who have backed us from an early stage. Get the full take from us here: appsumer.io/article/were-g…

Excited to share that InMobi will be acquiring Appsumer to supercharge performance marketing for advertisers across the globe. Together, we hope to solve a few important and pressing problems for the marketing ecosystem.🧵

Have you been struggling with your SKAN setup? From what we've seen when setting up iOS measurement post-ATT a big challenge is the Conversion Value. We put together some of the best practices we've identified (including a decision tree) here: hubs.ly/Q017wTgl0

Still struggling with mobile performance advertising in a post-ATT world? Get the report outlining many of the solutions here: info.appsumer.io/en/apples-priv…

It has been a year since Apple shook up the advertising industry with ATT, SKAN & "privacy". We Appsumer compiled an e-book that assesses the impact & provides actionable insights to marketers. info.appsumer.io/en/apples-priv… Don't take our word, take Alex Bauer's word for it.

Looking forward to this ADWEEK webinar in partnership with InMobi on 24th May (1PM EDT, 6PM BST). Jennifer Crook will be joined by Moshi Blum and Adrienne from M&C Saatchi Performance to break down advertiser challenges and solutions a year after ATT's rollout: lnkd.in/ecKwsGWx

How do you generate insights to make better mobile user acquisition decisions? We've been exploring the important connection between MMPs & BI tools and how the BI layer is driving unique insights in a modern mobile app advertisers technology stack 👇 hubs.ly/Q01gG4880

Our growing Prod & Eng teams have released new features to make your dashboards more glanceable, including: 🥅 Goal monitoring for dashboard tiles 🏷 Metric context labels for greater clarity 🤝 Integration enhancements for 11 partners Get the details 👇 appsumer.io/article/produc…

How can independent apps scale ad outcomes in an era of SKAN, user privacy, and high data complexity? Appsumer breaks down how it's done. hubs.ly/Q01hL56Z0

🚨New Benchmark Report 🚨 We've been analyzing the period following mass ATT adoption, finding: - Divergence of Meta and Apple Search Ads (ASA). - TikTok jumps Snap. - Smaller advertisers struggle to diversify. Get all the insights here ... appsumer.io/article/mobile…

A study released by Appsumer on Tuesday showed how far Apple has come in monetizing its App Store. In Q2, 94.8% of advertisers spent on Apple ads, an increase of almost 4 percentage points from a year earlier. eMarketer sums it up: tinyurl.com/47h2ktcf

Appsumer's recent benchmark report showed ATT has hindered smaller advertisers’ channel diversity. InMobi's Appsumer has launched Appsumer Starter, a free cross-channel insights offering to help app marketers efficiently grow. Learn more here: inmo.bi/3Uo581p

How can independent mobile apps keep growing in the wake of ATT? 🤔 Shumel Lais dives into some challenges and solutions to retain an apples-to-apples performance comparison across ad channels for Advertising Week advertisingweek.com/how-independen…

In the era of increasing competition and user privacy on mobile, it's hard for scaling apps to reach a significant user base from 1-2 ad channels 📊 It's more important than ever to have a well diversified channel mix. But how? 🤔 Get some answers 👇 appsumer.io/article/ad-cha…

Thinking through SKAN 4.0 setup? 👩‍💻 We've got updated thoughts on Conversion Value and Window setup: 📊 Measurement framework foundations 🔤 Choosing coarse-grain buckets 📲 Normalizing different datasets 🔐 Locking Conversion Windows appsumer.io/article/decidi… cc InMobi

Do you ever miss key performance movements at a granular-level? That’s exactly why we’ve built Auto Insights. Surface important ad, campaign & channel changes to ensure you never miss an optimization opportunity. Read more 👇 appsumer.io/article/new-fe…