Understand: Most marketers going on podcasts, hosting webinars and creating YouTube videos are talking about things that worked in their situation, at their companies... You aren't them. So you need to be willing to run your own race. Run your own experiments.

Anyone taking on the One Funnel Away Challenge? bit.ly/3pjJVs3 #funnels #cro

This 👇 👏

On CRM: Mark Zuckerberg’s Metaverse Is Coming And It’s Going To Totally Disrupt CRM. Are You Ready? by Gene Marks CPA link.medium.com/GzBT8Fxphmb ...and pretty much every other facet of #martech over the next 5-8 years.

Which is best, Revue or Substack?

Get ready for major remodel, fellas! We're back in hardware mode!

Zero to one by Peter Thiel. Still the best business book so far

😆

How to Get Lucky (without being rich):

Should you do marketing first? Or build a product first? Yes.

Every marketer says that understanding your customer’s buying journey is critical... But many are making the same (potentially deadly) mistake:

Spend all to lower churn rate. The leverage there is massive!