Amy Rodgers
@a_rodgers
Managing Editor of Research in marketing effectiveness at WARC.
ID: 453311373
02-01-2012 20:02:44
396 Tweet
228 Followers
386 Following
7 disruptive marketing lessons to power up 2020, by these amazing professionals: Michael Brito, Lauren Alexandra, Andrew Canter (The BCMA), Amy Rodgers, Lewis Wiltshire, Thomas Hirschmann & Javier Burón. bit.ly/2LOEuwQ
Don't miss our #webinar in partnership with HP Graphic Arts as we discuss the role of #digital #packaging as a driver of growth with experts from Nestlé and HP Graphics. Hosted by Amy Rodgers Watch live on 28 July or receive a recording - content.ascential.com/WARC_Talks_Unp… #WARCTalks
You can still watch a recording of our #webinar in partnership with HP Graphic Arts as we uncover #creative effectiveness' best kept secret! With experts from Nestlé and HP Graphics and hosted by Amy Rodgers - content.ascential.com/WARC_Talks_Unp… #WARCTalks #Packaging #BrandBuilding
This week's #WARCPodcast is all about the future of #strategy With Mark Pollard, Strategy CEO at Mighty Jungle and Host of Sweathead and Mark lester, Head of Strategy at WE ARE Pi. Hosted by Amy Rodgers Listen now - bddy.me/2W6H4Xr #Podcast #Marketing #Strategy
Gen Z more likely to respond to physical, direct marketing campaigns: buff.ly/2WIxzhz Amy Rodgers
Missed our #webinar with @MarketReachUK? You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness! With WARC's Amy Rodgers, @MarketReachUK's Dan Jury and Sky Creative's Nigel Edginton-Amor - content.ascential.com/register-warc-… #MagicOfMail
Missed our #webinar with @MarketReachUK? You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness! With WARC's Amy Rodgers, @MarketReachUK's Dan Jury and Sky Creative's Nigel Edginton-Amor - content.ascential.com/register-warc-… #MagicOfMail
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Intriguing analysis of the Building Blocks of Creative Impact from Amy Rodgers of WARC. While only 18% of creative award winning ideas are awarded for effectiveness, this rises to 39% of highly awarded ideas. Highly #creative = highly #effective. #AWEurope23