“Noi comunichiamo solo quello che facciamo. Non abbiamo ancora fatto niente e quindi non comunichiamo niente” (Draghi, ieri). Tutti zitti finché non c’è niente da dire. Una rivoluzione. Almeno per la comunicazione. Che, si spera, ritornerà ad essere di qualità.

Stefano Pampalone, President Construction, is kicking off the convention: "2020 has been a difficult year for the whole world. Protecting our people, our partners and our customers, while guaranteeing long term sustainability of the business has been one of our key priorities”

SP: “In the last quarter a general improvement was noted in market demand and in customer sentiment, despite COVID-19 restrictions. That’s proof of adaptation. The Company’s 2021 outlook assumes a progressive improvement in economic conditions”

Federico Bullo, Head of Construction Equipment Europe, is now on the stage: “We are in the digital age. The pandemic has accelerated everything. We have been able to tackle this challenge and design tools that will allow to increase the digitization of our machines and services”

FB: “We want to further strengthen the concept of team. We are a network. Together with our dealers, we expect to achieve our targets with a complete offer integration of products, services and financial solutions to offer 360° solutions to our end customers”

FB has just left the floor to Nicola D’Arpino, Sales and Marketing Europe: “We look at 2021 with optimism. In a positive but still challenging environment, our ambitious target for 2021 is going beyond 2019 performances gaining share and visibility for the brand”

Peter Garry, Aftermarket Solutions Europe, is connecting from UK: “Growth is the keyword for 2021. We have 6 main pillars: 1) Expand Reman offering 2) Develop Kits Program 3) Enhance Nexpro 4) Heritage Park Machines 5) Attachments 6) Project Horizon”

Franck Carpentier, Network Development Europe, is taking the floor: “Pinnacle Program has been optimized following 2 key drivers: simplification and balance. We have also put a lot of effort on commercial training, prioritizing online-only trainings and digital training tools”

Monika Trutti, Head of Trade Finance Europe, is giving some insights on financial services strategy: “Our aim is to support dealer network and end-customers. The range of offers contains customized and flexible financing tools, such as leasing, rental and insurances”

Peter Garry is back on the stage for more details on Project Horizon: “We evolve and create a number of processes, tools and services to create a superior customer experience and raise our offering with new connected and non-connected services”

Now we hear from our Lecce plant management about our plans for 2021: 5,300 machines will be produced in 2021, a record capacity for the Lecce factory!

Egidio Galano, Product Marketing Europe, is showing some exciting products previews: “Everything we develop puts our customer at the center. We are developing our new products aiming at further improving comfort and operator experience, productivity, efficiency and connectivity”

Francesca Asteggiano, Commercial Operations & Marketing Europe, is on the stage: “Our next product launches will be broadcasted live on all our social media channels. But let’s not forget the importance of demonstrating machines, as customers need to touch the “iron””

Federico Bullo is back on the stage for the final wrap-up, sharing the key values for 2021: “Vision, quality, investment, proactivity, innovation, simplification, data analytics, growth. With our customers more and more at the center”

That’s all from CASE European Digital Dealer Convention. Big novelties are coming in the next months, starting from April 15th. Save the date and stay tuned! #CASENeverStops

Habrá que hacer una petición a la UEFA para que mañana antes del España - Italia pongan "Para hacer bien el amor hay que venir al Sur" DEP Raffaella 😪

The new SiteConnect Module along with the new SiteManager App allows pairing of your smartphone to a machine leeting certified CASE technicians diagnose each connected machine and determine if it can be handled remotely to keep you up and running. casepromotion.com/WLevolution/en…

Carrère è a Napoli.

Here is the latest winner of the CASE Operators Club photo of the month competition!

Hitchcock aveva previsto tutto.