“As a D2C brand, you can’t sell to a customer only once. They need to trust & believe in your story. Repeat customers need to get special treatment & that’s where we come in to help loyal customers feel rewarded,” says Priy Ranjan, Co Founder & CEO, Shopflo.

“When I started I was looking at customers my age but many people in my office are GenZ who said you’ll should target even us. You have to talk to people and have people who lead these conversations,” says Vikas Bagaria, Founder, Pee Safe at #BrandResidency2022. Vikas Bagaria

“Milk sometimes takes almost 6-7 days to reach some customers & is sometimes just milk powder mixed with water. For us, its been about putting out a good product & letting the customer decide based on quality,” says Chakradhar Gade, Co-Founder, CountryDelightMilk at #BrandResidency2022.

“Once you have a great product, it is about finding ways to communicate next. Communicate - Communicate - Communicate,” says Meghana Narayan, Co Founder, SlurrpFarm at #BrandResidency2022.

A few pointers from the Playbook - Know your basics right - Always be aware of what consumers consume & why they do - Deliveries on the right time & properly Doing basics everyday with 100% efficiency is a very hard job but important,” shares Nitin Agarwal, CEO, GlobalBees Brands.

“From day zero the idea was simple. D2C is not a distribution channel only. It’s the DNA of a business. D2C is data & making use of that data is to fill those gaps to build relationships & the brand,” says Bharat Sethi, Founder & CEO, Rage Coffee at #BrandResidency2022.

“Businesses should look for a relevant ecosystem for themselves & harness that ecosystem. - Recognise & protect your advantage. - Identify the process that can help you replicate success at scale. - You shouldn’t lose your agility,” shares Sukhleen Aneja, CEO, The Good Glamm Group.

“Brands make a mistake of using the same messaging across all sorts of advertisements. It’s important for new age brands to have the right message on different platforms & for each touch point,” says Ayush Wadhwa, Founder & Creative Director, OWLED Media at #BrandResidency2022.

“A person or business evolves when they have no resources (to advertise). Be genuine and transparent. That’s when people connect with you. And India needs this,” says Prafull Billore, MBA CHAI WALA INDIA at #BrandResidency2022. @Prafull_mbachai

“Every brand has a different purpose. Every platform has a different purpose. We decode influencers & brands on various platforms based on the need and category required,” says Neel Gogia, Co Founder, IPLIX Media at #BrandResidency2022. Neel Gogia

"It’s the story that connects more with users when someone starts a new business,” says Anubhav Dubey, Founder, Chai Sutta Bar at #BrandResidency2022. He adds, businesses need to evolve with time - when it comes to both content & strategy. Anubhav Dubey

“No one is stopping you from making content. Distribution is one piece that your need to own and build,” says Manish Pandey, Brand Consultant & Content Creator at #BrandResidency2022. Manish Pandey (मनीष पाण्डेय)

Prayag Mohanty (Principal, Fireside Ventures) is joined by guests Shauravi Malik (Co-founder of Slurrp Farm) and Sneh Jain (Co-founder of The Baker's Dozen) to talk about the process of deciding on a brand’s GTM strategy. Watch the full conversation here:brandsofindia.yourstory.com/whose-brand-is…