
WTF is SEO?
@wtf_is_seo
A newsletter about search/SEO for publishers. Written by @jessiewillms & @shelbyblackley
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https://www.seoforjournalism.com/ 11-01-2023 13:37:30
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We have a 🎉 VERY 🎉exciting update in the WTF is SEO? newsletter today. On March 28, Shelby Blackley, Barry Adams (@PolemicDigital) and I are joining forces for a LIVE masterclass call all about internal linking for publishers.


Terrific news: OPERATION GET THESE TOTES OUT OF MY HOUSE is officially underway. For the low, low price of my living room sq footage being returned to me, you can have a WTF is SEO? tote!! 0c524d-3.myshopify.com/products/wtf-i…



SO great to have the The Washington Post's Gwen Milder join WTF is SEO? for an Ask a News SEO interview all about evergreen (vs. durable news), explaining explainers, algo updates — and more! seoforjournalism.com/p/gwen-milder-…

Absolutely no fun (zero, zip, zilch, nada) was had during today's internal linking masterclass with WTF is SEO? and Barry Adams Shelby Blackley @PolemicDigital Jessie Willms



Both Shelby Blackley and I have long and winding career paths. We're in news SEO because it blends together all the skills we've developed in previous roles. Join us April 17 (WEDNESDAY) for a fun chat all about learning and leveling up on the job. seoforjournalism.com/p/april-2024-c…



"Evergreen can bring in new audiences and traffic to your content, but must be updated properly." WTF is SEO? wrote this piece seoforjournalism.com/p/evergreen-ne…

Had a great conversation with Jessie Willms & Shelby Blackley from WTF is SEO? on the latest episode of SEOs Getting Coffee along with Emina Demiri. In this short clip we how to know your audience so well that you can almost predict what they might search for next...



. WTF is SEO? talks to The Associated Press's Julie Vanderperre about how the outlet is approaching this hectic U.S. election news cycle, balancing daily demands with long-term #SEO strategies and adapting to changes. brnw.ch/21wMKmI

We're thrilled to announce the final lineup for our Google Discover panel in partnership with Marfeel!. Jessie Willms and Shelby Blackley will be joined by Claudio Eduardo Cabrera and Matthew Bain for an hour-long conversation on Google Discover! 🎉 seoforjournalism.com/p/join-our-goo…

What we learned at NESS 2024 (pt. 1) - via WTF is SEO?, Jessie Willms & Shelby Blackley #seo bit.ly/3Z7071J

HAPPENING TODAY! Website migration essentials with Jessie Willms, Shelby Blackley, Bryan Davis and Kyle Sutton . Join us for a hour-long discussion on migrations 101. More information here: stateofdigitalpublishing.com/wp-week/

How to best optimize the 5 headline fields - via WTF is SEO? #seo bit.ly/41UQqU9

HAPPENING TOMORROW: Join our spring community call. We will break down what we think are the must-have skills for news SEO editors in 2025. Join Jessie Willms and Shelby Blackley tomorrow at NOON ET. seoforjournalism.com/p/save-the-dat…