New for ⁦⁦The Athletic⁩:

The Arizona Coyotes are gone, leaving fans heartbroken, players uprooted and employees worried about their jobs.

Don’t mistake Alex Meruelo’s role in the center of it all theathletic.com/5439189/2024/0…

Lovely to chat with Jessie Willms and Shelby Blackley for the latest WTF is SEO? edition!

#SEO #newsseo

seoforjournalism.com/p/steven-wilso…

my career path = 7 different jobs in 3 years.

i'm not even kidding.

come learn how Jessie Willms and i navigated this thing called audience development and landed as news SEOs — and how YOU can too! 💫

Hi! We're looking for an intern to work within our MLB staff here at The Athletic. If you're passionate about storytelling and baseball, this is a chance to learn from our great staff and gain valuable experience.

The application deadline is April 19.

jobs.lever.co/theathletic/fe…

when i grow up i want to be caitlin clark

We made it! Today is Positional's public launch day! Go sign-up! 📈

But in all seriousness, getting here has been a long road. We did a very hard pivot into Positional 13 months ago. We had spent two years building something that people didn’t want, and we decided to return

hey Substack: appreciate how human your support chatbot is, but I'm really frustrated waiting over 36 hours for someone to help me access my newsletter, and being told it's 'in progress' but getting no updates.

Just spoke to someone about exactly this today.

Users recognize and trust the well known brands, click their results, engage with the content, which then feeds into sustained SEO performance.

And the cycle continues.

Of course Forbes, USA today, Glamour, CNN, etc are doing affiliate spam.

In a world where 90% of the results for a keyword like 'best creatine' is affiliate spam though, users seem to click the 'known' affiliate over the unknown SEO's website.

I got a lot of hate last year when I shared that this is the type of thing that works until it doesn't.

FYI, for anyone wanted to evaluate your own site based on Google's Quality Rater Guidelines, you can use the free template available here:

zyppy.com/seo/quality-ra…

Such a fun The Globe and Mail interactive feature from Ming Wong ™️ about emojis and why so many are often misinterpreted (i.e. like this one 🙃)

Officially starting the campaign to get more of Ming's writing in the pages/pixels of The Globe 🙋‍♀️

I AM CRYING

BREAKING

Four-time Scotties champion Briane Harris provisionally suspended up to 4 years after testing positive for banned substance Ligandrol.

But Harris is appealing, arguing she was unknowingly exposed to it through bodily contact

My exclusive story: cbc.ca/sports/olympic…

Terrific news: OPERATION GET THESE TOTES OUT OF MY HOUSE is officially underway. For the low, low price of my living room sq footage being returned to me, you can have a WTF is SEO? tote!!

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Link with more details/to register is here 👇

Email us with any questions you want to see covered!

0c524d-3.myshopify.com/products/inter…

We will cover:

🗺️ Linking in your navigation;
🖇️ In-article/on-page internal links;
🤖 Crawl optimization.

And participants will have the opportunity to ask questions.

seoforjournalism.com/p/newsroom-seo…

We have a 🎉 VERY 🎉exciting update in the WTF is SEO? newsletter today.

On March 28, Shelby Blackley, Barry Adams (@PolemicDigital) and I are joining forces for a LIVE masterclass call all about internal linking for publishers.

We are witnessing one of the most dominant curling seasons.

Team Homan 🥌 is now 48-5 on the season. They have won 6 of 8 events they've played in. Undefeated to win the Scotties.

And now they are Team Canada for the world championship on home soil in March.

Especially excited to share I have published an article on Moz!🤩

It’s one of the websites I've been reading for many years to keep up to date with the latest SEO news. It had to be about Google Discover!

I’d love your feedback, check it out! moz.com/blog/boost-tra…