Eric Wittlake (@wittlake) 's Twitter Profile
Eric Wittlake

@wittlake

Focus: Transforming B2B marketing and revenue practices. Belief: Marketing must serve and respect the audience. Fav Tools: Data, tech, insights. Work @6senseInc

ID: 15859644

linkhttp://b2bdigital.net/ calendar_today15-08-2008 03:43:23

20,20K Tweet

6,6K Followers

511 Following

Eric Wittlake (@wittlake) 's Twitter Profile Photo

Sounds about right. And a cautionary tale for anyone outsourcing lead gen or appointment setting. And shows we need solutions like @gated_email for more than just email. Digital communication is too cheap and easy to abuse. npr.org/2022/03/27/108…

Eric Wittlake (@wittlake) 's Twitter Profile Photo

How has Twitter possibly been working on an "edit" feature for a year? It is 280 characters, what possibly makes it that complicated!?!?

Eric Wittlake (@wittlake) 's Twitter Profile Photo

1,000s of banner ads are pushed to each of us every day. So if you expect a 0.10% or higher CTR, you are expecting the average person will click/tap multiple banner ads every day. Who does that?

Eric Wittlake (@wittlake) 's Twitter Profile Photo

One of the problems with the default timeline: I'm seeing tweets from before the Roe news mixed in with ones after. It isn't a good look.

Eric Wittlake (@wittlake) 's Twitter Profile Photo

Went to Costco, and then my local grocery store. The difference in carts struck me... Like going from an F350 to a Civic.

Eric Wittlake (@wittlake) 's Twitter Profile Photo

The ad industry uses so much data, that purportedly makes advertising more relevant to each of us. Yet consumers say the ads they see are getting worse. unsupervised.com/resources/blog…

Eric Wittlake (@wittlake) 's Twitter Profile Photo

Ad industry claims data improves quality and relevance of advertising for us, the consumers. And yet, with all that data, this was the winning advert to target me on CNN Business? Ready to AdBlock again.

Ad industry claims data improves quality and relevance of advertising for us, the consumers. 

And yet, with all that data, this was the winning advert to target me on CNN Business? Ready to AdBlock again.
Eric Wittlake (@wittlake) 's Twitter Profile Photo

The "Occupations" lists banks use are wack. ATM Owner/Operator, Pawn Shop Owner, Jeweler/Gem/Metal Dealer, Parking Lot Garage Owner. Do these really all need their own line?

The "Occupations" lists banks use are wack. 
ATM Owner/Operator, Pawn Shop Owner, Jeweler/Gem/Metal Dealer, Parking Lot Garage Owner. Do these really all need their own line?
Eric Wittlake (@wittlake) 's Twitter Profile Photo

The really good information and tools available online and for free today is amazing. So what were the people putting out the other 99.99999% of content thinking?

Eric Wittlake (@wittlake) 's Twitter Profile Photo

B2B marketers, every single year: we are closely aligned with sales now! Also, B2B marketers: alignment is our biggest challenge

Eric Wittlake (@wittlake) 's Twitter Profile Photo

Someone should put this on a billboard on the 101: "We cannot expect to un-silo the tech without un-siloing the humans."

Eric Wittlake (@wittlake) 's Twitter Profile Photo

Hit Drudgereport to see who is placing ads there now (as I do from time to time). Every single ad is from Criteo. Even after auto-refreshes.

Eric Wittlake (@wittlake) 's Twitter Profile Photo

So is Trump being reinstated because of a moderation council review, or did moderation council actually just mean public polling?

Eric Wittlake (@wittlake) 's Twitter Profile Photo

When your system ties affordable access to health care to working for big companies, how much innovation do you lose as a nation?

Eric Wittlake (@wittlake) 's Twitter Profile Photo

Funny little fact many seem to overlook: every single shooting involves a gun. Maybe we should do something about those guns?