Will Hanmer-Lloyd
@willlloyd
Head of Behavioural Planning at Total Media. Mostly tweet about applying behavioural science to advertising. Occasionally about cricket, hip hop & politics.
ID: 20675976
12-02-2009 13:19:03
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A new piece from me and Will Hanmer-Lloyd at Total Media on costly signalling in Marketing Week How consumers think better of a product the more spend they think the brand has invested in advertising marketingweek.com/richard-shotto…
The illusion of control - how even a commodity becomes more appealing if people have been allowed an element of control A piece for Marketing Week by me and Will Hanmer-Lloyd marketingweek.com/richard-shotto…
In a new piece for Marketing Week richard shotton and I look at how behavioural science is just as important to B2B marketing as it is for B2C marketing marketingweek.com/social-proof-a…
NEW: Britain’s grim winter of strikes, falling incomes and a worsening NHS crisis is not some unfortunate series of events It’s the inevitable result of a decade of Tory austerity that steadily weakened the state’s capacity to respond to shocks enterprise-sharing.ft.com/redeem/c540270… Thread:
Loewy's MAYA principle - why if you're launching a genuinely radical product you might want to make it appear more familiar A new piece by me and Will Hanmer-Lloyd of Total Media for Marketing Week marketingweek.com/behavioural-bi…
How you can apply behavioural science to market research - including the idea that sometimes it’s best to ask people what they think others might do… A new piece for Marketing Week by me and Will Hanmer-Lloyd of Total Media marketingweek.com/sex-lies-marke…
We've written to Conservatives to ask them to remove the “Tax Check UK" rebrand of CCHQ Press. This misrepresents posts on the account as an impartial fact checking service. Voters deserve better.
