J. Cole & IB discussing the challenges they faced being signed to a label that didn’t understand their audience. This is one of my favorite clips because what J. Cole says at the end is indicative of what I believe we will hear on The Fall Off. Someone who legitimately

IB explaining how J. Cole got his masters: “I can’t take any credit for that because it was all Cole’s [plan] from the beginning of his career.” Cole signed as an unknown artist & never asked for more money despite putting out 3 consecutive #1 albums. Instead - he negotiated

People sleep on Mailbox Money but that tape laid the foundation for everything Nipsey became truly. The mindset was already there.

Cassidy reveals how Kanye West avoids lawsuits when others ghostwrite his verses, as he breaks down how Kanye West pieces together his rap verses using input from multiple people. (🎥 Hip Hop Is Real/YouTube)

“Rock With You” by Michael Jackson but it’s a rare ‘strings’ studio version. Unreal.

Joe Budden speaking on J. Cole: “If you [look at] Cole’s success in the context of him moving as an independent venture, it changes the scale on Kendrick , Drake & Cole argument.” This was in 2024 when majority of rap media wasn’t cognizant that Cole obtained his masters

Joey Bada$$ shares some inspiring words after receiving the gold plaques for his songs "Survival Tactics" & "Righteous Minds" 🗣️ "Receiving these two, it hits different. I wrote these two songs right here before I was old enough to buy a drink. I'm 30 years old now; I wrote

this nipsey verse >>>

Younger Drake talking about negativity not stopping him. That's true because THEY hated on him from start🪓

Men, This is the Formula 🔥

What came first, the music or the misery?

DMX - Let Me Fly

Jay-Z, DMX & Hashim Hakim - Hard Knock Life Tour (Freestyle)

In An Interview With MTV News Kendrick Lamar Spoke On The Duality Of DAMN "I think like a week after the album came out, fans realized you can play the album backwards, It plays as a full story and even a better rhythm. It's one of my favorite rhythms and tempos within the

KENDRICK LAMAR SAID: "I BELIEVE THE REAL SECRET TO SUCCESS IS THE ABILITY TO FAIL, TO LOSE, AND TO FEEL LIKE QUITTING-YET STILL HOLD ON TO THE PASSION, HUNGER, AND DESIRE TO OVERCOME ALL THREE."

Peter Thiel literally walks you step by step on how to succeed in 2026:

Rory on Drake making his verses actual quotable hooks while debating on what makes a good rapper. "That's why Drake is genius, he doesn't waste a bar. Drake don't waste a bar when he's writing rap or R&B. Everything is going to be intentional."

Kai Cenat explains why you should become a content creator in 2026 in his New YouTube video , says you cant keep limiting yourself and that people who work a 9-5 wont understand 😬

It’s you vs you out here don’t get distracted.