@whosfergus
ID: 1574000780973150209
calendar_today25-09-2022 11:40:12
1 Tweet
4 Followers
25 Following
4 years ago
Formula 1 is a $13 billion global behemoth. But — until 2019 — it failed to crack the US market. Then it launched Drive To Survive, the most effective content campaign in history. Here’s a breakdown: