#Digital2025: Chart of the week Analysis from GSMA Intelligence indicates that there are 5.76 billion unique mobile users around the world, which equates to 70.0% of the world’s total population. For more data like this, check out the full report 🔗 wearesocial.com/digital-2025

With last night's Lioness victory, the urge to join in with the celebration is real. But how can brands show up authentically? Bex spoke to Creativebrief about how brands can engage with audiences – and avoid a red card in the process. creativebrief.com/bite/trend/gue…

Mobbie Nazir spoke to Campaign for its question of the week: Do LinkedIn pitches set a dangerous precedent? Read more: campaignlive.co.uk/article/linked…

#FrugalLiving is not just a trend but a reflection of today's society, how influencers are shaping it and how brands can play a role in a real, meaningful way. Read more from Director of Influence, Thibault la Droitte, in Little Black Book: lbbonline.com/news/How-Brand…

Brits and Americans appear to be sceptical about AI, with barely 30% of survey respondents in the United Kingdom saying that they’re excited about artificial intelligence and 32.1% in the United States. Check out the full report 🔗 wearesocial.com/digital-2025

This week's round-up of the biggest social media news stories is here. It includes: 👀 Meta releases new features on Edits ❤️TikTok launches TikTok Pro 🧵 Threads adds new features, 👉️ wearesocial.com/uk/blog/2025/0…

Tomorrow, join Global CEO, Toby Southgate and author of the Digital 2025 report, Simon Kemp, as they dive into the highlights of our Digital 2025 July Statshot. 👇linkedin.com/events/digital…

Tom Brandhorst, Creative Director at We Are Social Sport, goes behind the scenes with Creativepool , sharing insights from the creation of Jude Bellingham's Ice Kick with Lucozade Sport . 🧊⚽️ Read more on Creativepool: creativepool.com/creativepool-e…

Sassy Squirrels and Treeside Confessions: Somersby cuts through modern-day bullshit with #social-first content formats from We Are Social fabnews.live/sassy-squirrel… Somersby We Are Social #FABNews

Sassy squirrels cut through modern-day bullshit for Somersby cider. The social-first content formats from We Are Social follow the Somersby's squirrels living their best lives hubs.la/Q03Bh97_0

Why does everything feel the same? Audiences crave meaning, but get copy-paste culture, nostalgia overload, and AI blandness. So, how can brands create real meaning in their audiences’ lives? 🤔 Find out more and vote for us to get to SXSW 2026: participate.sxsw.com/flow/sxsw/sxsw…

Travel content gets real… We Are Social has published a new report revealing how we’re all turning to the web for authentic and raw content - over aspirational content - on others’ #travel experiences. #interrail #discovery mediashotz.co.uk/aspiration-giv…

This week's round-up of the biggest social media news stories is here. It includes: 🔁 Instagram launches Reposts 📹 More updates for Meta’s Edits 🗺️ Instagram launches Instagram Map 👉️ wearesocial.com/uk/blog/2025/0…

We Are Social / We Are Social ME has launched a leading detranspirant brand Etiaxil in the UAE and the Saudi Arabia, introducing the brand’s clinically-proven solution to excessive sweating through an entertaining launch campaign. campaignme.com/we-are-social-…

#Digital2025: Chart of the week Gen Z women now spend 2.6 times longer using platforms like Instagram and TikTok (19 hours and 46 minutes) than they spend watching any kind of TV content (9 hours). For more data like this, check out the full report 🔗 wearesocial.com/digital-2025

Audiences are craving something deeper from online content, but instead get copy-paste culture, nostalgia for nostalgia’s sake, and AI-generated blandness. Want to learn how brands can make audiences feel something again? Get us to SXSW 2026: participate.sxsw.com/flow/sxsw/sxsw…

#Digital2025: Chart of the week Kepios analysis indicates that global social media user identities now stand at 5.41 billion, with that figure equivalent to 65.7% of the global population. For more data like this, check out the full report 🔗 wearesocial.com/digital-2025