A call to action can help you create a huge shift in your conversions and rankings PR Daily ow.ly/10Bcpx

One of the best things we can do is be unapologetically authentic #leadership SmartCompany ow.ly/10l5kJ

Australians may be easier to reach but are tougher to influence #marketing B&T ow.ly/10BcKv

Treat social media backlash as free market research so you can learn from it SmartCompany ow.ly/10Bd1E

Your audience wants your brand to give them something valuable for their time PR Daily ow.ly/4mSCru

Prevent ad avoidance with creative storytelling #marketing ADWEEK ow.ly/4mSCLJ

Interesting switch in tactics from Animals Australia #advertising Mumbrella News ow.ly/4mSDfF

If you don't care about the subject of your content neither will anyone else #content Inc. ow.ly/4mSEUf

Video is being consumed more than ever on mobile devices B&T ow.ly/4mSFnA

Add a summary of any event you attend to your website #publicrelations #tips PR Daily ow.ly/4n8ugw

Being forced to watch an ad that has no relevance is a missed opportunity MarketingMag ow.ly/4n8vDY

Sharing our thoughts on #budget2016 with Nick Sas The West Australian

Jules Lund tells start-ups the key lessons he's learnt with his social tech firm Tribe T R I B E Jules Lund @CeBITAus

If you want people to talk about your brand, you'll need to give them something to talk about Entrepreneur ow.ly/4n8Bf6

Customers tell around eight people about good customer service and more than double that if its bad B&T ow.ly/4n8wJ2

Engaging virtual reality videos offer consumers deeper, more immersive experience Mumbrella News ow.ly/4n8xcW

How marketing was used to close the immunisation gap MarketingMag ow.ly/LY0S3009rP5

What do you think of the new Instagram logo? #branding PR Daily ow.ly/yxVH3009rUc

How to turn around a failing brand ow.ly/D6Bk3009sHM

McDonald's launched Australia's first Snapchat sponsored geofilter campaign Campaign Brief ow.ly/WGJe3009sal