Wayne Aspland (@wayneiac) 's Twitter Profile
Wayne Aspland

@wayneiac

Writer. Corporate Communicator. The Content Factory Principal. Fascinated by technology and the future. Husband x 1. Dad x 2. Drummer. GoT nut.

ID: 24979697

linkhttp://www.thecontentfactory.com.au calendar_today17-03-2009 23:25:57

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Values are big news right now. What's not as well known, unfortunately, is that they're not as easy to implement as it seems. Here are four reasons why values don't hit the mark from za1967 and I. linkedin.com/pulse/four-rea…

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More evidence of the power of #internalcommunication - this time from McKinsey & Company. The number 1 driver of success managing complex strategic partnerships? #Alignment. Number 2? #Internalcomms and #trust. Then there's a big gap to number 3. mckinsey.com/business-funct…

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Excited to be sharing the stage with za1967 to deliver the Strategic Adviser Forum at #iabc19 in Vancouver. We'll be workshopping how organizational alignment can transform both leadership and the value created by #internalcommunication. See you there! wc.iabc.com/strategic-advi…

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If you're an #internalcomms pro looking to explain your value to leaders, here's a tip. The business case for one of #internalcomms most common roles -communicating and aligning people to #strategy - is enormous. linkedin.com/pulse/business…

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They always tells us that #communications professionals need to be more strategic. For those who are interested, this is about as clear an explanation of strategy and it's related issues (including #comms issues) as any I've read. sloanreview.mit.edu/article/turnin…

Wayne Aspland (@wayneiac) 's Twitter Profile Photo

If you're an #internalcomms pro looking to explain your value to leaders, here's a tip. The business case for one of #internalcomms most common roles -communicating and aligning people to #strategy - is enormous. linkedin.com/pulse/business…

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I published this article about the fine art of #speech writing on the IABC Victoria web site a while ago. It's as relevant today as it was back then (although the Barack Obama reference is a bit dated). #linkedinpulse LinkedIn editors linkedin.com/pulse/ten-tips…

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It's been a while coming, but here's the second demonstration of why #internalcomms and #alignment is critical to #transformation and #change. “Create a strategic identity” is one of the "four building blocks that are central to every major change effort” strategy-business.com/article/The-Fo…

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According to KPMG Australia, “organisations that have a clear customer strategy, align their operations behind it, and get their people on board from the start will present a consistent, open and responsive face to their customer.” home.kpmg/au/en/home/ins…

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This is fascinating. A Ragan survey of #comms, #marketing and #HR pros has found that "telling interesting stories about boring topics" is their no. 2 weakness. Have you had this problem and, if so, how do you deal with it? ragan.com/survey-measure…?

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To support some research, I'm keen to get as many responses as possible to the statement below. In particular, I'm keen to know: 1. If you agree or disagree and why 2. If you know of any studies that support or refute this statement. Please share if you can. #communications

To support some research, I'm keen to get as many responses as possible to the statement below. In particular, I'm keen to know:
1. If you agree or disagree and why 
2. If you know of any studies that support or refute this statement.
Please share if you can.  #communications
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Today is World Hypertension Day. Hypertension (high blood pressure) affects about 1bn people worldwide. Left untreated, it is the world's largest preventable cause of death. So, please get your BP checked. It's a simple act that may save your life. en.wikipedia.org/wiki/Hypertens…

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A good article addressing a really common issue. When corporate and employer brands don't align. hbr.org/2019/06/why-we… #alignment #branding #employerbranding #communications

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Are you interested in the impact of AI on #comms? My latest article for @cropleycomms links to their recent Communicating AI global report. There's also a link to to a paper I wrote on the subject a while ago. Happy weekend reading. insights.cropleycomms.com/the-four-thing… #communications

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Excited about AI? Then think again. This monologue provides a new take on AI and Industry 4.0. It’s a terrifying(?) view of the future written by my son Connor and I (with a hat-tip to Red Dwarf’s Talkie Toaster). insights.cropleycomms.com/not-beeping-ha…

Excited about AI? Then think again. This monologue provides a new take on AI and Industry 4.0. It’s a terrifying(?) view of the future written by my son Connor and I (with a hat-tip to Red Dwarf’s Talkie Toaster).  insights.cropleycomms.com/not-beeping-ha…
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Another major consulting firm demonstrating the importance of #alignment to organizational performance. Organizational alignment needs an owner and that owner should be #internalcommunications. bain.com/insights/findi…

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If you're a mid to senior level #internalcomms practitioner or consultant, join za1967 and I for a discussion about the exciting road ahead for IC. Its happening on 11 September and you can book now at lnkd.in/g7ENDvY.

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A few thoughts on Pim de Morree of Corporate Rebels at the Poppulo Bootcamp. linkedin.com/pulse/comms-le… #CommsBootcamp