Wayne Aspland
@wayneiac
Writer. Corporate Communicator. The Content Factory Principal. Fascinated by technology and the future. Husband x 1. Dad x 2. Drummer. GoT nut.
ID: 24979697
http://www.thecontentfactory.com.au 17-03-2009 23:25:57
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More evidence of the power of #internalcommunication - this time from McKinsey & Company. The number 1 driver of success managing complex strategic partnerships? #Alignment. Number 2? #Internalcomms and #trust. Then there's a big gap to number 3. mckinsey.com/business-funct…
I published this article about the fine art of #speech writing on the IABC Victoria web site a while ago. It's as relevant today as it was back then (although the Barack Obama reference is a bit dated). #linkedinpulse LinkedIn editors linkedin.com/pulse/ten-tips…
It's been a while coming, but here's the second demonstration of why #internalcomms and #alignment is critical to #transformation and #change. “Create a strategic identity” is one of the "four building blocks that are central to every major change effort” strategy-business.com/article/The-Fo…
According to KPMG Australia, “organisations that have a clear customer strategy, align their operations behind it, and get their people on board from the start will present a consistent, open and responsive face to their customer.” home.kpmg/au/en/home/ins…
Are you interested in the impact of AI on #comms? My latest article for @cropleycomms links to their recent Communicating AI global report. There's also a link to to a paper I wrote on the subject a while ago. Happy weekend reading. insights.cropleycomms.com/the-four-thing… #communications