The story of Aidas who went into a flooded Soviet Missile silo one last time. #cavediving #diving #accident

Show, Don’t Tell. I’m starting to realise what I don’t like about foreshadowing. It’s easy to say ‘They will live to regret this’! It’s harder to show, early in the story, what they will loose and trust the audience to make the connection.

I've built a playbook for growing YouTube channels... We signed two large channels last Q4 to our consulting agency. One is up 350% in monthly views, the other is up 500%. So f*ck it... here's a super quick summary of our playbook. It's surprisingly simple. 🧵 Foundation

Constructing a Script -Plot -Structure -Detail -Finnesse

Today I turn 28. I have dedicated over 50% of my life to obsessing over YouTube strategy and audience growth. 100s of channels, millions of revenue, billions of views later… Here are 28 lessons for YouTubers:

Companies who have capital how from the top down. Companies who are under capitalised hire from the bottom up. Steve Jobs said to only hire A players add let them hire other A players. But he started out hiring friends.

Storytelling = Show, don't Tell Show your audience the Journey Don't Tell them the outcome

We shared our strategy with a tiny YouTube channel (5k subs). Their first video went viral: - 1m views. - 230x their average view count. - Next videos also banged. So f**k it… here’s the strategy they used:

Listen to "Thai Cave Rescue" by Waterline Stories. creators.spotify.com/pod/show/water…

My YouTube feed is spread between large creators with millions of followers, a volume of AI videos and’s me in the middle creating high value production without the millions of views.

I really value the 3D work in my videos but it drives up the cost of production. I know the audience notice the production quality. My theory is that over time real work will win out over AI Slop.