It really can't be overstated how much the core emotional appeal of fascism is not having to think about complicated stuff anymore. Big muscles=good, bigger muscles=gooder, put big muscle man in government, make country great!
The video of RFK jr and Pete Hegseth doing quarter pull ups and half pushups going around the internet is really an embodiment of this era: it’s all performative. Performative fitness. Performative health. Performative toughness. It’s just turtles all the way down.