From Forrester's predictions for 2022: "In 2022, CMOs must navigate an even more politically divided and vocal consumer base... by ensuring company values and brand strategy are inextricably coupled." forrester.com/predictions/pr…

The numbers are in – State Farm is taking a risk on Rodgers. Read more about it in our latest post. #aaronrodgers #NFL #sponsorships #branding #brandvalues vrity.com/is-the-rodgers…

Brands can’t solve the the supply chain crisis. What they can do is develop deeper Values connections to mitigate the availability risk in the market. vrity.com/the-supply-cri…

Jesse Wolfersberger, CEO and Co-Founder of Vrity elaborates about the power of combining #datascience and written communication abilities: bit.ly/3cx9s9U #digitaltechnology #artificialintelligence #channelreport #media7

The flaw in applying this mindset to practice is if you rely on any of these, especially leading with site, you will miss the opportunity to build a lasting Values connection.

Do your customers recognize your brand values? Can you quantify the financial impact? Can you improve it? Chapman & Co. Leadership Institute leverages Vrity's data to help brands drive more loyalty and quantify the impact on revenue.

There is a battle brewing over Values. It's a fight between a purpose-driven CPG giant and a major activist investor. And the mess in the middle? Mayonnaise. vrity.com/bring-out-your…

New interview with Jesse Wolfersberger and Barry Kirk on the importance of values and the ability to measure them to create #brandloyalty

Ushering in a more meaningful approach to the measurement of #values in #marketing and #Brand #measurement bit.ly/3gaCopM I'm thrilled to be supporting Vrity, Jesse Wolfersberger and Chris Copeland in this noble endeavor

New research launched this morning! Values influence what people DO, not just what they say they'll do.

Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded. Michael Burgi has the story. buff.ly/3ukndTq

#BrandPurpose cannot be overlooked these days. New data from Vrity shows that people are far more likely (about 75% more) to shop with a retail brand that they feel is honest than one they don't. #PurposeDriven @digiday digiday.com/marketing/vrit…

When it comes to retail #branding and #advertising, authenticity is everything. According to a study from Vrity, consumers shopped with brands deemed "authentic" 75.7% more often than others. @digiday digiday.com/marketing/vrit…

Not all Values are equal. Some values matter more to consumers. This creates opportunity for brands that are true in their commitment. Our latest post is on the value of equality. vrity.com/the-self-evide…

New research from Omnicom highlights the "Conscious Consumer" as the most important trend for marketers over the next three years. "The significance of ESG will become a common marketing KPI by 2025." mediapost.com/publications/a…

Exciting news -- Vrity has been acquired by @GetInvisibly! einpresswire.com/article/571895…