Seller-Defined Audience Is Better Than Google Topics adexchanger.com/the-sell-sider… Stephanie Layser

Thrilled to have been shortlisted!

Google Bard sides with the Justice Department in the Google antitrust case “I hope that the court will find in favor of the Justice Department and order Google to take steps to break up its monopoly”

"Online attention recession" 👀

“We don’t see an attention recession at all. In terms of revenue, we are not seeing the same things that some others have talked about." pressgazette.co.uk/publishers/nat…

yaaaaaasssssss! finally Publishers Call Out Ad-Tech Firms' Sale of Contextual Data Harvested by Crawlers as IP Theft "Publishers have long been wary of ad-tech firms undermining their profits through unnecessary fees and incorre…lnkd.in/eyqG2mAJ lnkd.in/ev54f--z

*Incredible* ad placement by Microsoft. H/t Brian O'Kelley

Really selling the value of Twitter for advertising here

The largest media buyer in the world is removing MFA by default in all of its global DSP seats. GroupM is now WPP Media continues to set the standard for responsible programmatic advertising. digiday.com/media-buying/g…

Yes, PMPs are just a mechanism. Not every PMP is created the same. A PMP curated by an intermediary/SSP, do not be surprised if some of that supply is MFA. They let them onto their exchange, why not their deals? Come set one up direct with publisher, you will only get my O&O.

Also a great wrinkle for environmental sustainability in programmatic. If you are a buyer using The Trade Desk, how can you reconcile with the emissions to make largely frivolous bid responses to SSPs that have little to no chance of serving an impression? Scope3 Brian O'Kelley

The X ad ops team are going to burn through their 200 monthly review requests on policy violations in Google Ad Manager within milliseconds

A good listen!

This seems a bit odd... What do you reckon DoubleVerify? @KrakenfxUK eToro MandM Tide

"Giving up last look alone leads to revenue losses of 21% and 10% for GDA and DV360 respectively" !!!!! Stephanie Layser