Principles of Uncommon via Nils Leonard youtube.com/watch?v=RzER-_…

Common sense is a status rebellion via Dan Williams

Power of correlations via the American artist Drew Struzan

English culture values modesty and dislikes boastfulness, shaping a witty, subtle, self-aware style of advertising unlike America’s superlative approach via Kate Fox's Watching the English amzn.to/3HNmSRN

Today, only 1/5th of American movies and shows are filmed in L.A. As recently as the late 90s, that was closer to 2/3rds. None of the top 10 grossing live-action films or Best Picture Oscar nominees were shot in LA; even ones set in LA are shot elsewhere vulture.com/article/hollyw…

If you don’t aim to be the best, you’ll drift into average without noticing via Paul Graham + Nabeel Qureshi

Revolutions often begin with progressive intentions, only to create new forms of authoritarianism and undo the very progress they aimed to achieve via Jeffrey Collins ft. Dan Edelstein wsj.com/arts-culture/b…

Go between high culture and low brow, avoid the mediocre middle via Celine Nguyen ft. Nassim Taleb + Werner Herzog

Not knowing what you’re doing is what keeps it good, especially because over-analysis dulls instinct via the economist Tyler Cowen ft. YouTuber Any Austin conversationswithtyler.com/episodes/any-a…

Some general principles of good manners via George Washington's Jesuit-inspired Civility Rules amzn.to/445oJce

Everything is interesting if you go deep enough via Susan Chenery ft. Dull Men's Club theguardian.com/society/2025/j…

Writing is how you complete an idea via Paul Graham

Office work then vs. now via dave trott

Creators are handy brand builders via Andrew Tindall, System1 + Effie system1group.com/the-creative-d…

Your average Fat Tonys are often more astute than Dr. Johns because they're stupidly smarter via Nassim Taleb's The Black Swan amzn.to/3ZQhdQf

Longform enthusiasm is a natural antidote via Ted Gioia honest-broker.com/p/audiences-pr…

Baking bread is no less profound than writing novels; they're just something to do via Russell Davies ft. Zadie Smith

Streaming, gig culture and rising costs have made it nearly impossible for even successful musicians to make ends meet; they rely on side jobs like retail, freelance writing and DJ gigs to get by thewalrus.ca/the-death-of-t…

A/B tests on social media are wrong because the ad that appears to perform best might simply be shown to users more likely to engage, not necessarily because it’s the better creative via Byron Sharp ft. Journal of Marketing + American Marketing Assn. ama.org/2025/01/07/can…

You don’t need workshops to do strategy via Kevin Chesters, ex Head of Strategy, W+K