For instance, you're developing a new feature. Qualitative research shines when you want to know how users emotionally connect with it - what they love, and what frustrates them. It's the secret sauce for crafting user experiences that resonate.

Now, let's meet Quantitative Research, the numbers wizard. When you're in a quest for hard data, stats, and patterns, Quantitative steps in. Picture a battlefield of metrics - it's where you go to understand WHAT's happening on a large scale.

Quantitative is like counting stars in the sky. Perfect for when you need solid numbers, percentages, and trends. When you're launching a new feature and want to know adoption rates or click-through rates, Quantitative has your back.

Let's say you're optimizing a website. Quantitative research unveils the -most visited pages -bounce rates - user flow patterns. It's the compass that guides you through the vast landscape of user behavior.

But here's the twist - they're not rivals, they're allies! they work best when united. Qualitative and Quantitative complement each other, creating a powerful duo in the quest for understanding and users

in the epic journey of product development, remember: Use Qualitative when you seek depth and emotions, and Quantitative when you crave numbers and scale. Together, they pave the way for a user-centered kingdom.

Choose your hero wisely, and let the saga of user-centric products unfold! #UserResearch #QualitativeVsQuantitative #ProductDevelopmentSaga #uxdesign #UserExperience

How to Maximize the Impact of UX Research in Tech Teams. (UX Planet) bit.ly/3ST0wli

This classic UX research technique is easy to implement and very valuable. As the UX researcher, you ask the participant to go through the usability test while continuously thinking out loud.

UX research and survey is one of the most stressful parts of Design to me.

Designers in Nigeria should really focus on the work and collaboration There is no trophy for best designer. There is no point making the next designer feel inferior. Work, collaborate, make money, help yourself and your loved ones, grow. Whether graphic design is harder than

Normalcy bias occurs when people ignore the potential that something will happen because it has never happened before. This is what insurance is for. #uxd #cognitivebias #cognitive #bias

Even though surveys may be faster and cheaper than other research methods, they are not suited to all research goals. Read about when to run surveys: nngroup.com/articles/shoul… #ux #uxresearch

We are open to collaboration! Designers x Researchers x PMs

The UX Research Methods Map: Finding the Right Method for the Research Question medium.com/oscar-tech/the…

Thanks everyone for the congratulatory message! I’ll get to them soon. Till then, let everyone know about the typeface called Ojuju 🥹❤️🙏🏾

Dear God, please grant me: - A mind, that's willing to learn. - A heart, unburdened with concerns. - A spirit, that's quick to discern.

The Kano Model is an UX analysis tool to explore and understand customer needs. It's a way to identify the basic needs of customers, plus the performance and excitement requirements they have.