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What is "conversational commerce"? #ConversationalCommerce, also known as chat commerce, aims to be present where customers are most #active e.g. messaging apps like Whatsapp or Messenger. The focus here is on direct #interaction with the customer. LEARN MORE? Ask Urs Blickenstorfer!

Does A/B Testing already have its place in your marketing? If not, you should think about it, as it is the best way to find out what works with your target group. Check out our tips for best practices: #abtesting #marketing #data

Das ist ja schon fast ein Wunder: Vatikan erlaubt Segnung von homosexuellen Paaren nzz.ch/international/… via NZZ

Trust is good, transparency is a must! While maximising benefits for leads and customers, building trust is particularly important in marketing and lays the foundation for the subsequent customer relationship. Need help to optimise you communication? Ask Urs Blickenstorfer

What are best practices of #ConversationalCommerce? You can improve the following: - Strong #awareness of your products / services. - Simplify the #DecisionMaking process - Increase your customer #loyalty To achieve this, you should implement this following 6 points:

Doing more with less! As marketers, we walk a fine line between collecting #customerdata to deliver #value and infringing on consumer #privacy. Explores ethical alternatives to common marketing tactics in this article: okt.to/MAUbem

#Waalaxy is simply the best LinkedIn Automation Tool that supercharges your social marketing. Test it for 15 days for free and get 20% off with this link: waalaxy.com/?o=vmmfepxifogn

Why southern Europeans will soon be the longest-lived people in the world - interesting read! economist.com/europe/2024/06…

I’ve Voted for the Best! potm.easports.com/en-gb/campaign…

Great example of a winning tech ecosystem. "The 2024 Stack Overflow survey found 49% of developers now use PostgreSQL — surpassing MySQL for the first time. This growth stems from its ecosystem-first strategy: instead of forcing users to adopt new tools, PostgreSQL integrates

America, seriously now? Please #MASA #makeamericasaneagain

Today I was sent the following cool demo: Two AI agents on a phone call realize they’re both AI and switch to a superior audio signal ggwave

🚨 This PSG fan explains the difference between Liverpool and Arsenal. 👀🤝

Looker Studio dashboards disappearing - does anyone have a solution to this?? Google #lookerstudiobug googlecloudcommunity.com/gc/Looker-Stud…

New MarTech im Fokus Podcast Episode: #MarketingOperations In Transition: From Complexity To Clarity. Listen to it here: 5625458.fs1.hubspotusercontent-na1.net/hubfs/5625458/…

Vom ersten Swiss MarTech Award und der Hochzeit von Marketing und IT #swissmartechsummit #swissmartechaward zhaw.ch/de/sml/ueber-u…