Jon Evans (@uncensoredcmo) 's Twitter Profile
Jon Evans

@uncensoredcmo

Host of the UncensoredCMO podcast, the World’s No.1 Marketing podcast by Jon Evans.

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linkhttps://uncensoredcmo.com/ calendar_today26-07-2019 16:50:05

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Repeat after me ... YOU. ARE. NOT. THE. CUSTOMER. Evidence from the clever people at Ehrenberg-Bass that Marketers significantly over-estimate how famous their brand assets are Average over-estimate was 40% and only 1/3 of marketers guessed within 20% of the consumer score

Repeat after me ... YOU. ARE. NOT. THE. CUSTOMER.

Evidence from the clever people at <a href="/EhrenbergBass/">Ehrenberg-Bass</a>  that Marketers significantly over-estimate how famous their brand assets are

Average over-estimate was 40% and only 1/3 of marketers guessed within 20% of the consumer score
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The greatest skill of an entrepreneur is being able to take the punches and carry on It isn't the best who succeed; it's the one's who can survive As if to prove the point Matt Pohlson the founder of Omaze had a near death experience before doing a pivot which led to his

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Is there any more of a rip off than airline wifi? £29.99 just to spend the flight refreshing the page in the hope the connection works Imagine the books I could have read in that time

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Simply SubLime marketing right here With London brought to a standstill with Tube strikes the clever people at Lime decides to have some fun Great example of using disruption to your advantage

Simply SubLime marketing right here

With London brought to a standstill with Tube strikes the clever people at <a href="/limebike/">Lime</a> decides to have some fun 

Great example of using disruption to your advantage