According to McKinsey & Company research, “The most successful fitness apps offer community.” The report noted that community-focused fitness apps experience 4x growth over tracking- and training-centric apps.

Here’s how I’ve been unbundling my gym membership: My Fitness Tech Stack On-Demand Workouts: Sweat & Volt Athletics Gym: Rogue Fitness equipment + Apartment Gym Community/Accountability: SweatPack Metrics: WHOOP Meditation: Simple Habit Nutrition: FitGenie

Nothing like a good Disney movie to remind us the basics virtues of life: trust and friendship. Thanks asg ❤️

Shoutout to Brian Zwerner for building SweatPack’s financial model & data room docs! Specific, measurable, attainable & big goals 🙌🏽🙌🏽 Joining BTG Network has been so impactful on SweatPack’s growth. They aren’t just advisors. They’re part of the team!#AthleteInvestors

In an interview with John Foley (Peloton Founder) he said early investors said the fitness category was stale with no room for innovation. Which is exactly why Peloton is light years ahead now. Fitness is PRIME for innovation. Don’t sleep on #fittech.

The one thing our industry does better than any other: community. But that is being challenged in this post vaccine world. Good thing we never stopped innovating with the fitness community with SweatPack :) Sadly, they don’t live on Twitter 😂

Join us next week at Atlanta Sports Conference with G Tech. Our co-founder Brian Zwerner will be speaking on How to Break into the Sports Industry. Request a ticket: rebrand.ly/GTASC

It’s amazing to see how creative and efficient my boyfriend is with his UX career when he’s actively creating music. Music brings so much joy into our work. Thankful for Musicbuk to gift this joy of continued learning and growing with music!❤️ #MusicTech #MusicBuk

Thanks, Atlanta Business Chronicle for recognizing SweatPack as one of the top startups to watch! SweatPack is committed to connecting our community with fitness activities to fuel their wellness ecosystem: their mental, physical and social wellbeing. Let's sweat & socialize!

Now that I’ve started using Notion I can’t look at this google drive full of sheets 😭 Thanks for getting me hooked Lauren Selley!

Umama K Notion Welcome to the wonderful world of knowledge management ☺️ I have lots of Notion templates to share with others. Huge time saver!

“If you ask for referrals you’ll get advice. If you ask for advice you’ll get referrals.” Shoutout to SweatPack upcoming star athlete Ashish N Thakur (he/him/his) for always dropping value! Thanks for looking for truly looking out for ATL startups! You’re the MVP. 🏆

When your advisors are your super fans 🙌🏽 Thanks Joey Womack and Ben Alexander for supporting SweatPack with apparel purchases ❤️ You guys are geared up the Startup SweatPack Kickball league we’re launching this summer! SweatPack.co/shop

Abundant mindset = Welcome in all the abundance ❤️ ^^ this works. But you have to want it from the inside and not just do the things on the outside to attract it.

The success of an MVP is not a fully functioning polished product. For most companies, a successful MVP is one that sells & brings in revenue. So start selling. Ignore the noise. Focus on the first 50 transactions. If you can’t get them, most likely there isn’t a business there.

Moving on up....to New Jersey. I ❤️ expansion. Congrats to our NJ soccer teammates! More Fitness & Sports SweatPack coming to you IRL! Sign up on the app. App.SweatPack.co

Shoutout to the @RocketMortgage for hosting the best Forbes Under 30 Conference in Detroit! #RM36 #RMSweepstakes #RocketMortgageLounge

Meet another panelist at our #WomeninTech event, Umama Kibria—Co-Founder & CEO of Head of Social—with 3 tips for upping your #mentorship game! Join us Thursday Atlanta Tech Village to hear us dive into this topic & others! View full event details & RSVP here: hubs.la/Q01sbZWx0