ugcwithfraser (@ugcwithfraser) 's Twitter Profile
ugcwithfraser

@ugcwithfraser

Male UGC/Content Creator 🤩 📍 - Auckland, New Zealand 🇳🇿 📧- [email protected]

ID: 1867377537917366273

linkhttps://ugcwithfraser.my.canva.site calendar_today13-12-2024 01:14:41

151 Tweet

31 Takipçi

80 Takip Edilen

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Today's creator workday, NZ edition 🇳🇿 – 7:30am: Replied to 3 brand emails before breakfast – 9am: Filmed a 60-sec unboxing for a supplement brand (2nd take nailed it) – 11am: Scripted hooks for a tech accessories brief due Friday – 1pm: Sent 6 cold pitches via email (with

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Being a UGC creator from NZ is actually a cheat code and here's why: → Brands in the US/UK market see "New Zealand" and instantly think clean, authentic, outdoorsy → My NZ accent makes me stand out in a sea of American content → Time zone difference means I'm often first

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Genuine question for UGC creators: What was the first brand you ever worked with? Mine was a small NZ supplement company. Paid me $100 for 3 videos. I thought I'd made it haha. Now I won't touch a brief for under $300 per video - and that's still on the lower end. The

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Your pricing isn't a number. It's a signal. Low price → brand thinks you're new, desperate, or low quality High price → brand thinks you're in demand, confident, and worth it The content might be identical. The perception is not. I raised my rates by 40% six months ago.

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Real talk: there was a month last year where I made $0 from UGC. Not $200. Not $50. Zero. I almost quit. I thought maybe this wasn't real, maybe I got lucky, maybe NZ was too small a market. Then I sent 20 pitches in one week out of pure desperation. 3 replied. 2 became

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Using Claude To Scale My UGC Bizzz (Part 2) Claude has helped me rebuild my personal brand and make everything a bit more time efficient on my end. However it’s important that you ACTUALLY EXECUTE and showcase your personality on camera - Claude can’t do everything for you! ANY

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Creator tip: your hook is worth more than your entire video. Lose them in the first 2 seconds and the rest doesn't matter. My go-to formula: → Call out the viewer + tease the payoff "If you're struggling with [X], this is for you." Simple. Works every time. Brands

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Hot take: most UGC creators are leaving 40% of their income on the table because they're scared to ask for more. Your rate isn't "too high." Their first offer is just their first offer. Know the difference.

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Today as a UGC creator 🇳🇿: – 7am: coffee + brief review for 2 active brands – 9am: shot 3 videos for a supplement client – 11am: edited + uploaded in CapCut – 1pm: sent 8 cold pitches (new brands I've been eyeing) – 3pm: hopped on a brand call - it went horribly (never again) –

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Being a UGC creator from NZ 🇳🇿 is actually a superpower. Brands in the US and UK are OBSESSED with the accent. I've had brand managers literally say "your NZ accent makes this feel so authentic." The "small market" thing doesn't apply when you're selling content, not reach.

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

What's the ONE thing holding you back from pitching brands right now? A) Don't have a portfolio yet B) Don't know what to charge C) Not sure how to find brands D) Honestly just scared Drop yours below 👇 (zero judgment — we've all been at A)

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Content tip: stop pricing per video. Start pricing per package. Instead of "$150/video" try: → 3 videos + 2 static images = $650 → Includes: hook variants, 48hr turnaround, full usage rights You look more professional AND you make more money. Brands expect packages.

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Unpopular opinion: you don't need a big TikTok following to do UGC. Brands paying for UGC don't care about YOUR followers. They care about your ability to make content that converts on THEIR page. Portfolio > follower count. Every single time.

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Your cold pitch email is probably too long. Brands get HUNDREDS of pitches. Here's the 4-line format that actually converts: Line 1: One specific compliment about their brand Line 2: Who you are + your niche (one sentence) Line 3: The ask (free product, paid collab, etc.)

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

What does your UGC rate card look like right now? I'll go first: – Single video (raw): $250 – Single video (edited): $350 – Package of 3 (edited): $900 – Monthly retainer: $1,200+ Drop yours below 👇 Help a brother out (and pick up some inspo while you're at it)

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Real talk: my first 3 months as a UGC creator were rough. Month 1: $0 Month 2: $150 Month 3: $400 I almost quit. It felt like everyone else was closing $3k months while I was sending pitches into the void. If you're in those early months right now — you're not behind.

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

$1,100 in signed deals this week. Not bad for a 22-year-old from NZ 🇳🇿 Here's what got me there: – Followed up on 4 leads I'd basically written off – Upsold a one-off client to a monthly retainer ($400/month) – Closed a brand same day from a cold DM THE FOLLOW-UP IS WHERE THE

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Unpopular opinion: chasing viral content as a UGC creator is a waste of your time. Brands don't pay you for views. They pay you for conversion. A video that turns 10 people into buyers is worth more than a video with 100k plays that sells nothing. Stop optimising for likes.

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

Using Claude to scale my UGC bizzz (part 3) I got a lot of follow up questions from my video so I wanted to do a video on it! This is how I ensure I don’t pitch the same brands, and also how I find them 🔥 Any inquiries - [email protected] #ugc #usa

ugcwithfraser (@ugcwithfraser) 's Twitter Profile Photo

UGC day in the life - Sunday edition 🇳🇿 – 7am: coffee + checking brand emails before the week starts – 9am: filmed 3 concepts for a NZ supplement brand – 11am: edited and exported, sent for review by noon – 1pm: wrote 4 pitches for new outreach (used AI to speed up first